Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon The Media Company Amazon.com announced a deal with CBS to offer some of its “PRIME” customers access to CBS video. Ad networks are becoming media companies (such as Specific Media which purchased Myspace) and now retailers are appear to becoming media companies. Well, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Seeing Growth Agency holding company Omnicom reported its earnings and “net income for the second quarter of 2011 increased 13.1% to $275.1 million from $243.3 million in the second quarter of 2010.” Read the release. Reuters reports, “All advertising groups have been lifted […]
Yahoo! reported its Q2 2011 earnings today and said that revenue after traffic acquisition costs (revenue ex-TAC) was $1.07 billion – a 5% decrease from 2010’s Q2. Also, “Income from operations increased 9 percent to $191 million in the second quarter of 2011, compared to $175 million in the second quarter of 2010.” Read the […]
John Mracek is CEO of NetSeer, a contextual ad technology company whose products include media buying services and a contextual links ad network. NetSeer has had $14.4 million in investment to date from Mission Ventures and Onset Ventures. How has the company’s overall strategic plan evolved since last we spoke in December of 2009? JM: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Friction In The System Looking at what it calls the “Massive Proliferation in Display Delivery Chain,” investment bank Jordan-Edmiston Group (JEGI) has produced a new flow chart for its clients showing which it says shows the friction being introduced in today’s display and in […]
One of the complaints about Facebook advertising has been the inability to sync any advertiser’s ad campaign efforts with other, non-Facebook, cookie-based efforts. In other words, if you’re a brand marketer looking to raise awareness for a particular product, you’ll need to use Facebook (FB) advertising’s own metrics – which could include anything from demographic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former Omniture CEO Tackling Data Check it out. Former Omniture CEO Josh James – looking snazzy – announced the launch of his new company, Domo Technologies, on Wednesday. The company originates from his acquisition of a company called Corda in May – a purchase […]
Google released second quarter 2011 earnings today as the company made tons of cash: “GAAP operating income in the second quarter of 2011 was $2.88 billion, or 32% of revenues.” And a new record of $9 billion in revenue in the quarter. Read the release. And, get the earnings slides (PDF). Google AdSense saw 20% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lifting Attribution Targeted challenges with display advertising, comScore announced its continuing to enhance the company’s attribution products/methodologies with the introduction of the “Smart Lift Attribution Model.” comScore’s VP of Ad Effectiveness, Anne Hunter, claims on the comScore blog, the new product “overcomes the issue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s Like Button It’s an ad network. It’s content. It’s both! Looking to leverage its content trove, The Wall Street Journal reports that Yahoo! will roll-out a new content network plan that may be Yahoo!’s version of the Facebook “Like” button. Amir Efrati writes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile’s Mojiva Mobile ad serving platform Mojiva announced it has received $25 million in funding (now up to $35 million total) led by Shamrock Capital Partners. Ad Age’s Kunur Patel segments the company thusly: “Mojiva encompasses two distinct business units: Mojiva, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Acronym: DDP According to Ad Age’s Michael Learmonth, Google is on the verge of rolling out its own data exchange. Learmonth writes, “Known internally by the acronym “DDP,” [the exchange] is an attempt to create a liquid market for the data used to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cisco And Enterprise Video Plans Cisco Systems rolled out its enterprise content delivery network system for video. Mike Vizard of CTO Edge re-purposes some Cisco marketing speak: “As the amount of high-definition telepresence traffic on the network increases, Schroeder adds that optimizing video traffic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Potential (DSP?) Citing upheaval in the Middle East and the tsunami in Japan as key factors, WPP Group’s GroupM announced that it’s adjusting its predictions for global ad spend from a 5.8% increase to a 4.8% increase for 2011. On the digital […]
According to multiple sources, and the company itself has now confirmed, Collective will announce the acquisition of dynamic creative ad tech company Tumri shortly as the ad tech ecosystem M&A has continued to accelerate in recent weeks (AdMeld by Google on June 13, Performable by Hubspot and MediaMind by DG on June 16). After competitor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Big Five Of Ad Spend Looking at the numbers, and beyond the usual suspects (Google, Facebook, etc.), eMarketer’s David Halloran remarks in a company blog post, “Many marketers can often cost-effectively use a blend of ad networks and direct ad buys from smaller […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No ATDs Allowed! In Australia, agency trading desks using demand-side platform (DSP) models are being rejected by Fairfax Metro Media as CEO Jack Matthews tells AdNews, “We want to control access to our audience because we think we have a uniquely valuable audience across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media, MySpace Inked Kara Swisher said yesterday that the deal for MySpace was almost done – and then it was done! – as ad network Specific Media bought the company for a rumored $35 million – AND Justin Timberlake is investing in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buying Aegis? Marketwatch’s Ruth Bender reports that Publicis CEO Maurice Levy is not interested in acquiring agency holding company Aegis’ media business in spite of news reports. According to Bender, Levy said at last week’s Cannes ad festival, “For the moment, we don’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Offering Ad Verification For Video Video analytics and demand-side platform (DSP) TubeMogul is offering its own ad verification point solution in the video ad arena called “PlaySafe”. According to the release, the “new ad verification feature ensures that media buyers can differentiate between […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Anti-Trust Probe Imminent? It appears anti-trust litigation is headed Google’s way if a new story from The Wall Street Journal is correct. The WSJ’s Thomas Catan and Amir Efrati write that “issues in the FTC probe are expected to include whether Google searches […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dutch Gov’t Sticks It To The EU Cookie It appears that the wheels may be in motion in the EU towards stricter cookie laws which require opt-in for third-party (ad network-like) cookies. John W. Miller of The Wall Street Journal reports, “The Dutch Parliament […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Premium Ad Network Following on its Ad.com announcement last week, Aol announced yesterday that its Pictela unit “is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s weather.com to help them deploy the IAB Portrait […]
