Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media, MySpace Inked Kara Swisher said yesterday that the deal for MySpace was almost done – and then it was done! – as ad network Specific Media bought the company for a rumored $35 million – AND Justin Timberlake is investing in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buying Aegis? Marketwatch’s Ruth Bender reports that Publicis CEO Maurice Levy is not interested in acquiring agency holding company Aegis’ media business in spite of news reports. According to Bender, Levy said at last week’s Cannes ad festival, “For the moment, we don’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Offering Ad Verification For Video Video analytics and demand-side platform (DSP) TubeMogul is offering its own ad verification point solution in the video ad arena called “PlaySafe”. According to the release, the “new ad verification feature ensures that media buyers can differentiate between […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Anti-Trust Probe Imminent? It appears anti-trust litigation is headed Google’s way if a new story from The Wall Street Journal is correct. The WSJ’s Thomas Catan and Amir Efrati write that “issues in the FTC probe are expected to include whether Google searches […]
Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory.” AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dutch Gov’t Sticks It To The EU Cookie It appears that the wheels may be in motion in the EU towards stricter cookie laws which require opt-in for third-party (ad network-like) cookies. John W. Miller of The Wall Street Journal reports, “The Dutch Parliament […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Premium Ad Network Following on its Ad.com announcement last week, Aol announced yesterday that its Pictela unit “is partnering with FOXNews.com, Meredith Corporation, Variety, The Wall Street Journal Digital Network and The Weather Channel’s weather.com to help them deploy the IAB Portrait […]
Ben Kartzman is CEO of Spongecell, a creative ad technology company. Click below or scroll for more: Looking Back at the Past Year Success Metrics and Engagement Pricing Attribution Funding And The Future On Fragmentation and The Entrepreneur AdExchanger.com: How much has the company changed – or not – in the last year? BK: We’ve […]
