“the creative” is a column focused on the creative side of digital marketing. Today’s Q&A is with Tom Moran, Executive Creative Director of Seattle-based digital shop POP. AdExchanger.com: Is there a divide between media and creative today? Absolutely not. In the big picture, media is just one of many touch points in the overall creative […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project And FAN Edge Closer As first reported on AdExchanger.com, Rubicon Project is closer to acquiring Fox Audience Network assets as All Things D’s Kara Swisher reports that MySpace will take a “significant minority investment” in Rubicon Project as a result. She adds, […]
Eric Litman is CEO of Medialets, a mobile advertising technology company. AdExchanger.com: What’s in a name: why “Medialets”? EL: The short version is that I already owned the domain name. The somewhat longer version is that I was one day musing about opportunities to innovate in the online dating category, and had idea for federating […]
XA.net announced that it is participating in the Facebook Advertising API beta program and the release of optim.al, “a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface.” Read the release. AdExchanger.com: How do you see XA.net’s integration of the Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Permuto Gets $10 Million, New Name Retargeting company Buysight (which was Permuto – Q&A from last year) announced that it has closed an initial, $10 million round of funding from ONSET Ventures, Rembrandt Venture Partners, and others including LinkedIn’s Reid Hoffman. The company is […]
Dilip DaSilva is CEO of Tribal Fusion, a digital marketing solutions company and division of Exponential. Where do you position and differentiate Tribal Fusion today in the marketplace? Is it starting to take on agency skill sets? Our key differentiator is seamless integration of inventory, data, and technology to create customized solutions for each industry […]
Search and display ad platform provider, Efficient Frontier, has announced the integration of Facebook Ads into its platform. Efficient Frontier CEO David Karnstedt said in the press release, “While other players in the market may now provide Facebook advertising to their clients, they are not truly optimizing across the other channels to improve performance in […]
Terence Kawaja of LUMA Partners has provided a revised version of his ubiquitous display ad tech landscape chart. Download it here. Kawaja will be discussing how this landscape might evolve going forward at several conferences in NYC including IAB MIXX at 10:30 am on Monday 9/27 and at OMMA Global at 9:45 am on Tuesday […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]
Web publisher solutions provider Solbright released its initial findings from its new Digital Media Index™ (DMI) last week as the “premium” display advertising market rebounds in 2010. Among the data points, “Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a […]
Jim Brock is CEO of Privacy Choice, a web tools company focused on consumer privacy. AdExchanger.com: First, please share a bit of background on you. And how did you come up with the idea for Privacy Choice? JB: I’ve always been in and around ad-supported media, as a Yahoo! executive and as a founder, investor […]
Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project Worth $250 Million The Business Insider has let loose with – at the very least – some admirable link bait by publishing “The Digital 100: The World’s Most Valuable Startups.” Checking in at #49 is The Rubicon Project ($250 million estimated value) […]
Facebook is mothballing its conversion tracking tool which allows advertisers to close the loop with users who clicked on a Facebook display ad to a landing page and conversion funnel outside of Facebook. MediaPost’s Mark Walsh quotes a company statement which read, “Moving forward, we will continue to invest in tools that help marketers better […]
Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]
DoubleVerify announced what it calls the “First Ever Trust Index” and a report on what the company sees as compliance to its brand safety metrics among a large group of ad networks, demand-side platforms (DSPs), exchanges and publishers. Read the release. And, download it here (sign-up required). DoubleVerify CEO Oren Netzer discussed the research. AdExchanger.com: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Ready To Gobble Up Start-ups? According to PaidContent’s David Kaplan, AOL CEO Tim Armstrong said at a Goldman Sachs conference that despite AOL’s lagging performance in display this year, things will be improving in 2011. But, more cost cutting will be ahead: “We […]
Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I believe that retargeting has flaws and any active participant should be aware of them before engaging in the tactic. The […]
Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release. Rocket Fuel Inc. CEO George John talked about the new funds and company plans. AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel […]
AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg Buys SixApart, Then Re-brands Six Apart, makers of the MovableType and TypePad blogging platforms, has been acquired by video ad network VideoEgg, which is re-branding itself as Say Media. ClickZ’s Zach Rodgers says, “The main driver of the acquisition was scale in social […]
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Netezza Is Acquired By IBM (For Now) New-digital-future infrastructure provider, Netezza, has been acquired by IBM as Big Blue (does anyone still call IBM that?) makes a play in the data storage and analytics business. CNN/Fortune writer JP Mangalindan says “IBM is clearly banking […]
John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Certification And Self-Regulation MediaPost’s Wendy Davis reports that the Internet Advertising Bureau (IAB) will roll-out its second wave of strategy around self-regulation today as it will “launch a program to certify that online companies are in compliance with self-regulatory guidelines.” In addition, Better Advertising […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Brings RTB To Its Mobile Platform On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, “With this launch, Windows Phone 7 app developers can maximize their […]
