Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Latam Plans For DG Amit Rahav, vp of MediaMind, tells Latin America-focused trade pub, Portada, that after being acquired by DG, the company’s goals are pretty simple. He says, “Our objective in Latin America is to become the principal provider of advertising management services […]
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Make Mine Dotomi ValueClick has acquired retargeter Dotomi for $295 million (retargeters rejoice!) which will be split between ValueClick cash and stock. In the release it is revealed that Dotomi is on-track to reach $80 million in revenues this year. Read it. With its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Opens Ads API There is no longer an exclusive club which gets access to the Facebook Ads API. ClickZ’s Christopher Heine says the API open and to all and, “[Facebook] is touting a trio of case studies that it says showcases how the […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPG And Cheap Video Ads DIGIDAY’s Mike Shields follows up his article on illicit practices in the online video advertising space as he interviews Marc Fonzetti, a media director for North America at Reckitt Benckiser (RB), a CPG company with wide-range of well-known brands. […]
On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ad “Plumber” Gets $10 Mil Yext announced that is has raised $10 million led by inside investors including WGI Group – which includes Yext’s chairman Mike Walrath and Noah and Jonah Goodhart (the three are also driving creative ad tech/plumbing startup Moat). On […]
Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers can choose the specific types of their inventory they wish to offer via real-time bidding. (The default setting is to opt out of RTB.)” “Reserve Prices: To […]
