• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»dish media

DISH Media Is Betting That COVID-19 Will Push Marketers Toward Measurable TV Advertising

Now that advertisers have triaged their media plans to accommodate consumers sheltering in place, head of DISH Media Sales Kevin Arrix is thinking about which of those changes will be long term. He bets the pandemic will push more marketers into measurable TV media. “Advertisers are going to use data and technology to make sure... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
Dish Media Rolls Out Reach Booster For Linear TV Buyers

Using advanced TV to get incremental reach is all the rage among advertisers. Dish Media is launching Reach Booster in January of next year. The product uses its addressable TV tech and data so linear TV buyers can drive incremental reach across the Dish and Sling TV footprint. Advertisers can also show additional ads to... Continue reading »
by Sarah Sluis // December 18th, 2019 //
»
As Advanced TV Competition Heats Up, DISH Media Brings in Cognitiv Vet Dave Antonelli

When DISH Media hired Dave Antonelli from the AI startup Cognitiv to lead its advertising strategy and sales, a key reason was his experience in startups around new tech. “When you work at a startup, you have to think and move quickly in a dynamic market, and that’s no different than what we are doing... Continue reading »
by Sarah Sluis // April 25th, 2019 //
»
Dish Media Becomes First MVPD To Join Comscore’s Campaign Ratings in Beta

Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday. Dish Media is the first multichannel video programming distributor (MVPD) to join the Campaign Ratings pilot program, which launched in September. Campaign Ratings is designed to be a cross-platform metric that can be tracked across linear,... Continue reading »
by Rae Paoletta // December 17th, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Here’s How Facebook, Google And Amazon Are Tackling CCPA Compliance
  • Nielsen Builds Media Planning Tool For Agency Data Platforms
  • TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs
  • No More Inflammatory Jargon: Change Blacklist To Blocklist
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved