digital media

Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital content deals of 2025.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

Read on for an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards tossed in. (Looking at you, “Hot Ones.”)

Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.

Attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, says Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi.

Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.

Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures.

Sustainable digital media business models exist – just look at Dotdash. Dotdash acquired Meredith at a $2.7 billion valuation Wednesday to form a new media business to be called Dotdash Meredith. At first glance, the two entities coming together feels like a marriage of opposites: a century-old magazine media company and a digital native. But […]

GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and […]