Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LOL! Buzzfeed Raises $19M Social media sharing site Buzzfeed, sometimes cute and trivial, sometimes tart and political, has raised a $19 million third round as it plans to scale up and take greater advantage of its enormous traffic growth. BuzzFeed will use the proceeds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Piracy And Ad Networks The University of Southern California (USC) Annenberg Innovation Lab released a new study yesterday which claims that ad networks are continuing to support piracy of digitized content. OpenX, Google, Yahoo (including Right Media), Quantcast and Infolinks are listed among the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Year Of The IPO Buying platform Marin Software, who’s early claim to fame was in the search engine marketing space along with Kenshoo and Efficient Frontier (acquired by Adobe in 2011), says that after taking over $100 million in funding, the next step is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system. The proceeds will specifically go towards […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shuttering Ad Network All Things D’s Peter Kafka reports that Facebook has suspended plans to create a mobile ad network for now. Facebook spokesman Brandon McCormick tells Kafka by email: “We are pausing our mobile ads test off of Facebook. While the results we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Is Video-Serious Facebook is briefing agencies on plans to beef up its video ad menu, AdAge reports. Much remains unknown, or undecided, including targeting parameters, pricing and whether ads will autoplay with audio on. According to the story, “Several… executives Ad Age interviewed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Self-Serve? In Adweek, Tim Peterson puts together a comprehensive piece on Amazon ad strategy plans – including the roll-out a new self-service ad platform in 2013. He writes, “According to trading desk executives with knowledge of Amazon’s plans, the platform is expected to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s a Tag Tag Tag Tag World Late last month the IAB put out some best practices guidelines for tag management. AdAge examines the reasons such a document is needed at this time — ranging from page load times to, of course, data security. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fighting Fat Fingers On the Google Mobile Ads blog, product manager Alan Huang announces a new initiative in in-app mobile display ads that asks the user to confirm their clicks. He writes, “By expanding confirmed clicks to in-app image ad banners, we’re now making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Suck Turns out Steve Jobs was right. Consumers have high expectations of mobile advertising — expectations that app developers and marketers aren’t meeting according to a new Forrester study. The research, commissioned by mobile app network Tapjoy, says, “70% said they found […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Ad Spam Google has alerted its network of AdSense publishers that, in effect, “You may like the payout for the new 300×600 ad units, but that doesn’t mean you can put a bunch of them on one page.” Policy Associate Charles Huang keeps […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie Jar In a new report, the Federal Trade Commission details its latest survey of mobile ads aimed at kids and warns developers that collection practices are far too opaque industry wide. Among other shortcomings, “Parents are not being provided with information […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal recaps the struggles over consumer privacy and data in a Saturday feature. Dataium, a Tennessee-based company whose marketing data targets the auto sector, is highlighted: “Dataium’s business involves providing general data about online car-shopping trends. But the […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ever the Bridesmaid Who hasn’t kicked Atlas’ tires? Business Insider reports Facebook has become the latest in a long line of due diligence doers, though talks aren’t necessarily serious. The assumption here is it’s all about the Facebook ad network, but what Atlas would […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inventing the Commerce Agency Publicis has teamed with IBM in a bid to place “the transaction” at the heart of its marketing philosophy. The partnership, led by digital agency Publicis Rosetta, will create four commerce hubs with staff trained in IBM’s Smarter Commerce offering. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The AppNexus-Yahoo Deal That Wasn’t AppNexus nearly landed a big deal with Yahoo in the months prior to Marissa Mayer’s arrival as CEO, reports Business Insider. “The plan under consideration was for Yahoo to take a large stake in…AppNexus, and then hand over its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL CMO Shuffle Reshuffle… – go! Five months after bringing in former Thomson Reuters marketing exec Jolie Hunt as its CMO, AOL has had a change of heart and will be eliminating the position. AOL says it will instead decentralize its marketing efforts to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ads Hoppin’ Video and social will be among the driving forces behind 20% annual growth in online display spending through 2015, according to a new ZenithOptimedia forecast. Next year digital ads will grow 14.6% compared with 1.7% for traditional media, the agency believes. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Unimpressive The debate over the value of viewable impressions as a metric for online branding campaigns is endless at the moment. Following the Media Ratings Council’s preliminary conclusion that viewable impressions aren’t all that viewable right now, Mitch Weinstein, SVP, director of ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Meltdown Do Not Track will have to wait for next year. After 14 months of sometimes harsh debate via email, phone and in-person meetings, the Worldwide Web Consortium (W3C) working group charged with creating specs for the browser mechanism has all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Price Per Second On Digiday, Josh Sternberg takes a look at StumbleUpon advertising and its “native” format. He finds a creative pricing structure: “The most common pricing for advertisers on StumbleUpon is a flat fee of 10 cents per engagement of anything five seconds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upfront Momentum? This past spring’s attempt to formalize Digitas’ NewFront — the four-year-old online ad sales-focused event designed to capture the attention of media buyers attending the TV upfront presentations — was a big production. And now, the Interactive Advertising Bureau says it will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chango And Cash Chango, the self-described, programmatic marketing platform has raised $12 million to help build out its retargeting system. In addition to ramping up its technology, the company is looking to hire at least 50 new engineers and sales people. “Our clients are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Unboxed AdAge takes Microsoft’s Internet Explorer 10 browser for a spin to see how the default Do Not Track setting works. Ad Age’s Kate Kaye writes, “The DNT tool can’t be found under the Privacy settings where many users are bound […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Change As it continues to ramp up technology aimed at better performance for predicting weather and related ad trends, The Weather Company (FKA, The Weather Channel) is bringing in ad tech vet Vikram Somaya from Thomson Reuters to run a newly created division […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing Algos & Real-Time The New York Times’ Tanzina Vega covers digital audience buying momentum and its effect on big publishers. She writes, “That shift is punishing traditional online publishers, like newspaper, broadcast and magazine sites, who are receiving a much lower percentage of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SiteScout Goes Mobile Demand side platform SiteScout is getting more mobile. The company has increased the amount of mobile ad inventory in its system and is showing off a number of new features to its ad-buying solution. It’s promising clients more than 30 billion […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Really That Big Put this in your acronym pipe courtesy of eMarketer: “Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.” That’s one finding from its new study on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Server Heat Ad servers have been in limbo for the last few years, which has come as a surprise to some. To quote a recent AdWeek comment by Ari Paparo, alum of DoubleClick & AppNexus, “No one thought that all the ad […]
