Department of Justice

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable.

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

There’s a decision! On Thursday, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.

Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice.

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Bites Back Google isn’t done refuting Adalytics’ accusations that YouTube targets ads to kids watching YouTube. On Thursday, it released an analysis of Adalytics’ report, highlighting how advertising works on YouTube’s made-for-kids (MFK) content to prove it is not, in fact, serving […]

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many health care marketers are opting in to race-based targeting to stay relevant and reach underserved populations.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Compromise For Google Google’s reported offer to US regulators as a bid to avoid an antitrust suit was to spin off part of its ad business. But that news apparently landed with a thud.  The Department of Justice is poised to move […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton […]

Although the Department of Justice never comments publicly on pending litigation, leaks from sources in-the-know suggest an antitrust case against Google could come as soon as the end of this month. But there are many different ways this could go down. It’s been roughly one year since the DOJ began its investigation. Here’s a breakdown […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to realize it needs the advertising industry? According to Digiday’s Lara O’Reilly, some members of the ad industry “were struck by Apple’s newly conciliatory tone” after the consumer tech giant recently delayed its promise to restrict […]

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about […]

Facebook is getting poked by both the Federal Trade Commission and the Department of Justice, but that doesn’t mean it’s facing two separate antitrust probes in the United States. “It would be unprecedented, not to mention duplicative, for the DOJ and the FTC to be investigating the same company for essentially the same conduct,” said […]