PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.
The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.
The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.
There’s a decision! On Thursday, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets.
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
Day three of the Google ad tech-focused antitrust trial in Virginia was like a guided tour of arcane auction mechanics.
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?