Inside Criteo’s Three-Pronged Strategy For Retail Media Success
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
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Comic: Consolidation, Consolidation, Consolidation
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Spinning The Wheel; Criteo Has A New CEO
Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates
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- Albertsons
- Amazon ads
- Brian Gleason
- Carla Serrano
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- Kinective Media
- Kraft-Heinz
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- LiveRamp
- Marco Venturelli
- Megan Clarken
- merkle
- Michael Komasinski
- Mohegan
- omnicom
- publicis
- Publicis Worldwide
- razorfish
- United Airlines
- VML
- VMLY&R
- WPP
- Wunderman Thompson
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OPINION: Data-Driven ThinkingIf Games Want Brand Advertising, They Should Play By Brands’ Rules
The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
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OPINION: Data-Driven ThinkingWhy Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
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- Arthur Sadoun
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- Scott Hagedorn
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Addressable TV’s Slice Of The Advertising Pie Keeps Growing
When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly.
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Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter
Advertising is still Reddit’s meal ticket – but until its ad revenue tops the $2 billion per year mark, it can’t really be considered competitive with other social platforms.
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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
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GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media
The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, saw collaboration across all parts of the industry. Supporters include the 4As, IAB, Dentsu, Google, GroupM, L’Oréal, Omnicom, Publicis Groupe, Mastercard, Meta and Unilever.