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»Core Web Vitals

Mike Chowla PubMatic
It’s Time For Publishers To Embrace Server-to-Server

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are... Continue reading »
by AdExchanger Guest Columnist // September 1st, 2021 //
»
Premesh Purayil Freestar
How Footer Bidding Can Be A Tool To Navigate Core Web Vitals

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Premesh Purayil, CTO, Freestar. As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers.  Ask... Continue reading »
by AdExchanger Guest Columnist // August 13th, 2021 //
»
Why The Ad Industry Should Care About Core Web Vitals – And The Impact For Publishers Who Ignore The Dreaded “Layout Shift”

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amanda Hicks, director of product for The Washington Post's Research, Experimentation & Development (RED) team. In the ever-evolving struggle to maximize traffic and ad revenue, publishers increasingly favor search traffic to bring audiences to their... Continue reading »
by AdExchanger // February 12th, 2021 //
»
Brian Weiss Freestar
What Publishers Will Need To Change About Their Ad Experience For Google’s Core Web Vitals

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will... Continue reading »
by AdExchanger // February 5th, 2021 //
»
 

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