commerce

With “edible” in its name, how could Edible Arrangements not get into the budding cannabis delivery business?

AI and machine learning services have come a long way in the past couple years, and these changes have introduced a whole new vocabulary for marketers trying to get a handle on how products like PMax work.

Today’s roundup deals with an uncomfortable topic that, at some point, retail media companies must reckon with. It’s not transparency, or MFA, or standardization. It is the issue of rising return rates.

2025 is officially the year that GLP-1 solidifies itself as a force in the advertising world.

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.

Chinese advertisers and ecommerce companies have become a force in American shopping. What happens now?

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and local businesses can use to run CTV and streaming TV ads.

Retailers should always have a shopper-first mentality – and sometimes that may mean having to deprioritize their retail media business.

Dustin Hinz is CMO of Firestone Walker Brewing, which just launched its first non-alcoholic beer line. Now comes the marketing challenge.