Disco Is So Back; Bippity Boppity Slop!
Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.
ARCHIVE FOR:
Chrome
-
-
There’s No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out curation standards.
Tagged in: -
PODCAST: The Big StoryThe Looming Question Of Cookie Consent
What will Chrome’s third-party consent look like? We offer our best guess. Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer-approved.
Tagged in: -
Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?
For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?
-
Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated?
In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.
Tagged in:- adweek
- App Annie
- apple
- Asaf Peled
- Authentic Brands Group
- Chrome
- chromium
- Data.ai
- ESPN
- EU Commission
- Fansided
- Gemini
- GPT
- Iphone
- Jimmy Pitaro
- Kay Jebelli
- Kristen Cavallo
- Magnite
- Maven
- Minute Media
- MullenLowe
- OpenAI
- outbrain
- Ryan Joe
- Safari
- Sensor Tower
- Sports Illustrated
- Taboola
- The Arena Group
- The Players’ Tribune
- TikTok
- Time Magazine
- WebKit
-
The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
-
Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
Tagged in:- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- Yaron Galai
-
Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
Tagged in:- A&E Networks
- amazon
- Amazon Pay
- Andrea Caporlingua
- Apple Pay
- Belgium
- Bordeaux
- Buy With Prime
- Carrefour
- Cedara
- Christoph von Reibnitz
- Chrome
- CNN
- criteo
- Diamond Sports Group
- doubleverify
- FOX
- France
- havas media
- Instacart
- Instagram Feed
- Instagram Reels
- jamie seltzer
- Mark Thompson
- Matt Lefever
- netflix
- new york times
- Paramount
- paypal
- Peacock
- Prime Video
- Privacy Sandhouse
- publicis
- razorfish
- Rouen
- RTB House
- Shop Pay
- Shopify
- Shopify Payments
- Sisi Zhang
- Toby Byrne
- Walmart
-
With Its Latest Acquisition, MiQ Has Compliance In Its Grasp
On Monday, UK programmatic buying company MiQ acquired SaaS compliance platform Grasp. Grasp will continue to operate as a standalone unit.
-
Can Apple Have Its Cake And Eat It, Too?; Instacart’s IPO Reveal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]