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C7

  • Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.
    TV ad measurement

    Nielsen Asserts Its Place In The TV Currency Crowd

    BY Alyssa Boyle// March 21st, 2023

    This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

    Tagged in:
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    • ACR data
    • automatic content recognition
    • C3
    • c3 and c7
    • c3 and c7 nielsen
    • C3 Metrics
    • C7
    • featured
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    • JIC
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    • Karthik Rao
    • nielsen
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    • Nielsen Gracenote
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    • Nielsen ONE Ads
    • Roku ACR
    • stb
    • TV upfront 2023

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