• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

C7

  • Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.
    TV ad measurement

    Nielsen Asserts Its Place In The TV Currency Crowd

    BY Alyssa Boyle// March 21st, 2023

    This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

    Tagged in:
    • ACR
    • ACR data
    • automatic content recognition
    • C3
    • c3 and c7
    • c3 and c7 nielsen
    • C3 Metrics
    • C7
    • featured
    • Inscape
    • JIC
    • joint industry committee
    • Karthik Rao
    • nielsen
    • Nielsen Audience Measurement
    • Nielsen Gracenote
    • Nielsen One
    • Nielsen ONE Ads
    • Roku ACR
    • stb
    • TV upfront 2023

Popular

  1. Platforms

    Google Shakes Off Its Troubles And Outperforms On Revenue Yet Again

  2. Olivia Kory, Haus (Photo credit: Sean T. Smith)
    Measurement

    For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

  3. Greg Glenday, CEO, Acast
    Digital Audio

    Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win

  4. Emry DowningHall, SVP of Programmatic Revenue & Strategy, Unwind Media
    OPINION: The Sell Sider

    Why The Future Of Publisher Monetization Depends On Transparency, Not Volume

  5. Platforms

    This Startup Wants To Automate The Entire Marketing Process Via A Conversation (With, You Guessed It, AI)


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Cynopsis Screenshift

October 14, 2025
City Winery
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved