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»Blis

Amy Fox, VP of product, Blis
Not To Change The Topic, But A Cookieless Future Is About More Than Just What Google Does

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amy Fox, VP of product at Blis. New year, same industry struggle: the death of third-party cookies.  Just when things started to feel a bit less overwhelming, Google announced another… Continue reading »
by AdExchanger Guest Columnist // February 2nd, 2022 //
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Aaron McKee, CTO, Blis
What Can We Do When The Tech Giants Let Us All Down?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to… Continue reading »
by AdExchanger Guest Columnist // October 28th, 2021 //
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Diane Perlman, CMO, Blis
Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and… Continue reading »
by AdExchanger Guest Columnist // October 5th, 2021 //
»
Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations… Continue reading »
by Allison Schiff // December 5th, 2017 //
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