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»Blis

Diane Perlman, CMO, Blis
Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and... Continue reading »
by AdExchanger Guest Columnist // October 5th, 2021 //
»
Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments

Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations... Continue reading »
by Allison Schiff // December 5th, 2017 //
»
 

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