Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear
Advertisers in the U.S. are missing out on 46% of their addressable mobile audience. And desktop doesn’t fall behind. 40% of the audience is currently not reachable if you rely on IDs. Instead of opting for solutions that only get you halfway to your goals, keep three main points in mind: scale, accurate targeting and sustainability, writes Aaron McKee, CTO at Blis.