Signal loss – and dealing with it – was a big theme during Meta’s first quarter earnings call on Wednesday. Mark Zuckerberg referred to signal loss due to Apple’s privacy changes as a “meaningful headwind.”
As Mark Zuckerberg extolled the virtues of Facebook’s TikTok clone, Reels, on the company’s earnings call Wednesday afternoon, (apparently it’s the fastest-growing content format in terms of engagement on Instagram) Meta’s share price was experiencing an alarming and precipitous slide.
Apple’s AppTrackingTransparency framework left the mobile ecosystem reeling – but the writing was on the wall, says AppsFlyer CEO Oren Kaniel on this week’s episode. ATT reminds him of when Apple pulled the plug on UDID and replaced it with the IDFA.
The recent bonanza of mobile M&A has more to do with the maturity of the market than it does with any defensive measures related to Apple’s new privacy features, according to Paul Müller, CEO and co-founder of mobile measurement company Adjust. Müller knows a little something about M&A. He sold his company for roughly $1 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron McKee, CTO at Blis. Snapchat disappointed us all last week and Facebook did the same on Monday. The social media giants keep making the headlines as they struggle to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A vortex of bad news is swirling around Facebook. First, there was last month’s […]
It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an update about what it’s doing to triage its data signal losses due to Apple’s AppTrackingTransparency framework, including the release of several new measurement-focused products. Facebook needs to make moves like these pronto. Formerly immutable truths […]
Mobile ad platform AppLovin loves acquiring companies. On Wednesday, AppLovin entered into a definitive agreement to buy MoPub from Twitter for $1.05 billion in cash. The move makes a lot of sense. Recently-public company AppLovin has been on a mobile ad tech buying spree, with more than a half-dozen acquisitions under its belt in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube. […]
Facebook has been selling itself short. A bug in Facebook’s measurement system caused Facebook to undercount app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly seven months. The bug, which Facebook identified on August 20, only impacted iPhone 12 users that were using the Facebook app. Instagram users and Audience Network partner apps […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Apple hasn’t been transparent about much to do with its new privacy framework for […]
Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by […]
Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something. […]
Rumors are flying that Apple will finally (finally!) rip off the IDFA band-aid and release iOS 14.5 in tandem with its “Spring Loaded” product event scheduled for tomorrow (Tuesday). Always buttoned up, Apple didn’t announce an agenda, of course. The consensus is that the event will be mainly a showcase for flashy new hardware, like […]
Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative […]
And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically, […]
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple […]
Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech […]
Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are […]
