Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them […]
Henry Wong is Chief Executive Officer of Adgregate Markets, a transactional performance ad network. AdExchanger.com: Given you and your team’s experience (AdECN), how important is your familiarity with ad exchanges in the success of Adgregate Markets? HW: Given the experience of the management team with AdECN, we understand the value that ad exchanges can bring […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
Jeremy Liew is Managing Director at Lightspeed Venture Partners, a global venture capital firm, and frequently writes on the LSVP blog. AdExchanger.com: In your April 6 LSVP blog post, you say there will be more ad networks not less. Why? JL: There are four elements that you need to be able to run a successful […]
The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It’s over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in […]
Ken Barbieri is Vice-President of Business Development at LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How’s business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition. […]
Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A’s BidPlace SB and tell us about BidPlace’s product pipeline? DB: […]
After growing its open source ad server “business” for nearly a decade, OpenX (formerly known as OpenAds, which was formerly knows as PHPads) appears to be gaining traction as well as branching out to supply publishers new tools for monetization. Yesterday the company announced impressive growth for its OpenX Hosted (Hosted) and OpenX Download (Download) […]
This is ad exchange-related news, and definitely not an April Fools’ joke. For jokes, go here. Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his “Attention Max” blog called, “The Endgame Of Media Buying And Selling” about the coming revolution in digital media: ad exchanges. Except he really […]
After complaints about malware and pornographic ads on its network, Vizi came out with a video yesterday which addresses publisher fraud. As you may recall, Vizi claims that ad network Oridian was serving unwanted pornographic ads via the Right Media Exchange, but has since cut Oridian loose from its network chain. Ad Operations Online’s Otilia […]
