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»short tail media

Gannett Sharpens Digital Ad Position Says CDO Payne

Earlier this month, Gannett, the nation's largest newspaper chain, hosted a "digital upfront" designed to showcase the McLean, Va. media company's value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent,... Continue reading »

by David Kaplan // March 28th, 2013 //
»
ShortTail Media Providing Good Ads, Rates, Clients for Publishers Says Pres Jason Krebs

Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they're inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them... Continue reading »

by AdExchanger // April 28th, 2009 //
»
 

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