“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd To Dominate Says Jobs Amidst the announcement of the new iPhone at Apple’s Worldwide Developer Conference was more information on the iAd, which is supported by Apple’s recent purchase of Quattro Wireless. According to Paul Boutin of VentureBeat, Apple CEO Steve Jobs claims […]
ContextWeb announced PubVantage.com which it positions as “a new destination integrated into ADSDAQ, that enables publishers to research, rate and review any ad network and connect to them via ADSDAQ.” Read the release. Anand Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad Exchange, discussed PubVantage as well as a new solution called PerformancePrice which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/Invite Media Round Up The news world ran with Peter Kafka’s story of the Google acquisition of Invite Media yesterday. The Business Insider wrote a feature on Invite Media CEO Nat Turner that includes a picture of Turner and Richard Branson as well as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bill Wise Lands Former Yahoo! GM and display advertising enfant terrible, Bill Wise, is taking over the CEO role at Mediabank according to All Things D’s Peter Kafka. Kafka writes about Wise’s new company, “The difference between MediaBank and other ad tech startups is […]
MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]
Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]
Oh THAT’S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G’s VP of Product Management revealed its overall revenue share with publishers for Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Own Video Ad Adventure Get ready for “Ad Selector” – a new video ad format being championed by VivaKi that puts the power of which ad to play in an online video, into the the hands of the viewer. According to Ad […]
