Publishers

“Native advertising” is a projection of publisher desires to revamp traditional print advertorials. Advertisers, too, like the idea of doing something unique that dovetails with editorial content and looks good across devices without requiring three creative versions. But scalability remains an issue. Ad-tech provider Appssavvy is one of several players looking for ways to combine the […]

A year after unveiling the Wall St. Journal’s private exchange, WSJ Audex, its parent company News Corp has expanded that model to cover the rest of its global publications. The News Corp Global Exchange, as its known, won’t replace WSJ Audex, but will instead serve as an umbrella over that offering and will include inventory […]

Google is ramping up its focus on online gaming by bringing its video ad-skipping tool TrueView to the space. In doing so, Google is making good on a promise Susan Wojcicki, SVP of advertising, made back in February at the IAB Annual Meeting to expand the use of TrueView, which the company sees as a […]

With 12 years experience in digital, Jeff Burkett has seen his share of sell-side ad tech at The Washington Post.  His latest role, senior director of sales operations, is perhaps a sign of the times for the publishing world in general, as Burkett is now building his reach to the print side of “ops” while […]

Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a multitude of opportunities. After the publisher was acquired by Comcast in 2008, Sheinbaum founded LinkSmart, which offers tools to help publishers manage and monetize their links. AdExchanger sat down with […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all […]

In a surprise Monday afternoon announcement, Amazon CEO Jeff Bezos has struck a deal with the Washington Post Company to buy its namesake newspaper for $250 million. Read the release. The purchase comes just a few days after WaPo’s Q2 earnings demonstrated some slight income and revenue gains, though, as usual, that was due to […]

With unwavering digital-only focus, Anthony Hitchings, head of advertising technology and digital operations at FT.com, has had a front-row seat to the promises and pitfalls of programmatic media from within a large newspaper publisher’s online unit. “I see the programmatic space as providing a great opportunity for us.  But there are ‘teething troubles,’ if you […]

While the New York Times Co.’s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a “complex and fragmented” marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In […]

During the NYTCo’s Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher’s display ad sales, particularly mobile, but analysts don’t expect a change any time soon. For now, it looks like more of the same, particularly for the company’s display ad sales, which fell 4% in Q1. […]

The combined media spending of Publicis Groupe and Omnicom would amount to roughly $53 billion, according to separate sets of data from Pivotal Research’s Brian Wieser and WPP analytics unit Kantar Media. That translates into a tremendous amount of buying clout. Major publishers across all media continued to absorb the news from this weekend about […]

After six months in beta, LinkedIn unveiled its “Sponsored Updates” feature for marketers with budgets of all sizes, and mindful of balancing current trends around programmatic, native advertising and content marketing. Alison L. Engel, LinkedIn’s senior director of global marketing, acknowledged that those terms sum up the latest evolution of the professional social network’s advertising […]

As one of the country’s largest broadcast and newspaper owner, Gannett‘s Q2 results continue to perfectly demonstrate the promise and problems of media in transition: digital dollars are growing at a healthy 20% clip over last year, but it still only supplies 30% of the total revenues. Read the release (PDF). As the McLean, Va.-based […]

Digital-media buying may have moved from buying placement to buying audience, but vertical publishers are still gladly carrying the “contextual” torch as valuable audience continues to be attracted to niche content – an opportunity TechMediaNetwork is looking to exploit. Having raised $33 million in 2011 in hopes of unseating other tech publisher networks such as […]

Premium direct sales and real-time biddable display advertising … can they co-exist? IDG Enterprise thinks so. The owner of top-tier B2B media brands Computerworld, CIO, Network World and InfoWorld announced last week (see the release) that it has plunged into the exchange model in search of programmatic ad dollars. According to IDG Enterprise CEO Michael […]

 “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls […]

United Online is not a typical publisher. Unlike newspaper or magazine sites, it operates the social-media yearbook site Classmates, online florist shop FTD, consumer internet-access tools NetZero and Juno and the MyPoints loyalty rewards program. But it does have plenty of inventory and claims to reach a collective 100 million registered consumer accounts every month, […]

At a time when most of the established video-ad players are looking to serve as marketplaces catering to both buyers and sellers, LiveRail is strictly focused on publishers. The 6-year-old company, which began life as yield optimizer for publisher video inventory, now offers a broader set of supply-side platform tools. Sixty percent of the 4 […]

Streaming video distributor Ooyala, one of the first video technology companies to take advantage of Twitter’s addition of rich media embeds into users’ feeds, is working on similar integrations for LinkedIn while expanding its publishers’ abilities to post and target live video on Facebook, the company told AdExchanger. “As you get beyond the mainstream TV […]

Most of Gannett’s acquisitions in recent years have been about making the company more digital, but its $1.5 billion purchase of local broadcast operator Belo is a nod to the media business’s main advertising driver: television. But as McLean, VA-based Gannett goes about creating an advertising and content “SuperGroup,” as the company stated in its […]

For major publishers that built their businesses on print and glossy magazine pages, there is a clear sense that programmatic ad sales methods are becoming mainstream. What’s less clear is how to address the problems that programmatic has forced on them, namely, the struggle over developing a common metric and how to define terms like […]

Though associating display advertising with a popular character from J.R.R. Tolkien’s Lord of The Rings makes for an entertaining visual, Legolas Media and its new CEO Jonathan Shaevitz have decided it’s time to call a spade a spade and purposefully engage the guaranteed media marketplace; they’ve re-branded the company Upfront Digital Media effective immediately. The […]

Worldwide advertising revenue for Amazon will reach more than $800 million in 2013, as the company leverages its rich customer data and deals with the challenges of mobile advertising, according to a new forecast from eMarketer. “We’ve been looking at Amazon as a business for a while now, and at this point we felt there […]

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher’s display ad business: programmatic media buying methods. With this month’s hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated […]

About seven days ahead of last week’s NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed “Digital.Amplified.” Although it was a participant in the NewFronts last year, the feeling this year was […]

A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product, designed to use consumers’ photos as backgrounds for marketers’ messages. Chute Ads will make their first appearance on Condé Nast Traveler‘s site next month with an as-yet-unidentified marketer. While neither Condé Nast executives nor Chute […]

Mediaocean, fresh from striking a collaboration with digital video rights manager FreeWheel for handling Aol’s ad inventory across TV and online, has just netted an even bigger assignment – Comcast. The media buying workflow software company will be in charge of processing ad buys for Comcast AdDelivery, the cable operator’s cloud-based tool for distributing spot TV. It’s […]

The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can […]

At yesterday’s Digitas NewFront, Huffington Post executives said they would offer their native advertising content distribution system exclusively to the Publicis Groupe interactive shop’s clients. While billed as “real-time,” the self-serve content system will post marketers’ content within a two-hour window of receiving the request. “We’re bringing our year-old BrandLive service to HuffPost that will […]

“Can the TV upfronts work in digital, too?” This is a question the Wall Street Journal’s Nina Lawrence gets to consider after she and her WSJ team present their wares at today’s Digital Content NewFronts, produced by the IAB. With only five months under her belt as VP of Global Marketing and Advertising Sales, after […]