Publishers

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media.  Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers.  For one, some broadcasters mix streaming and linear, Naylor […]

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry  Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.

Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many retail chains to launch an ad platform business. And the Dollar General Media Network (DGMN), as it’s known, just added a new partner last week: Meta. The Meta ad platform can now attribute sales to […]

Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode to “data-driven attribution.” The latter is Google’s term for modeled attribution without preset rules, like that a brand’s first ad exposure or the last click […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before they can catch up to true search players Google and Amazon, Ad Age reports. Search advertising typically identifies people who are about ready to buy. […]

Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The Athletic. And he’s also betting that advertising is an easier sell for sports fans than news readers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency or premium publisher marketplaces. Whichever you choose, Digiday writes, it “amounts to disintermediation.” In recent years, DSPs have leapfrogged SSPs to establish direct connections with media companies. The marketers are interested in media, after all, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Voltage Media Last week, we mentioned Volta, a company that manufactures electric car charging stations, in our new weekly Commerce Media newsletter as an apt example of the strange inventory grab-bag that sometimes exists behind a retail media platform. For Volta Media, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out of personalized advertising, except for broad segmentation for gender and country, The Wall Street Journal reports. Ireland’s data protection regulator fined Meta roughly $423 million […]

After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dissing And Dismissing Quelle surprise. On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case over Google’s dominance over the online advertising market. The DOJ sued Google in January alleging that the behemoth – sorry, the company – not only […]

Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships and business strategy. Martin will be moving from the buy side to the sell side after a nearly eight-year stint at ad agency Goodway Group.

Despite a sluggish macroeconomic environment and jittery consumers and businesses, US media ad spend is expected to increase by 3.4% in 2023, according to a Magna forecast released Monday.

Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tubi Or Not Tubi Fox-owned Tubi recently made its first ping on Nielsen’s radar with 1% of US TV viewership – just in time for Tubi’s first-ever advertiser conference ahead of upfront season on Thursday, where it showcased glitzy new data partnerships. And […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]

DanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile market has DanAds rethinking its IPO.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]

The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Social Ladder These days, fraudsters seem to prefer social media as their venue of choice. In 2021, Americans lost $800 million to social scams compared to $700 million in reported losses to phone scammers. Last year, phone fraudsters scammed people out of […]

Recurrent Ventures is ramping up its focus on programmatic direct and PMPs to make up for flagging open auction revenue. Marketers now have access to Recurrent’s 28 publisher brands through Audigent’s private marketplaces.

Times are tough and tight for web publishers. But times are even tougher for small, independent newsletter writers. “These writers are out there producing interesting, niche content,” says Swapstack CEO Jacob Schonberger, “but they don’t have the time or the ability to find brands to sponsor them.”

BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.

Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at Bombora.