Platforms

In her role as Managing Director of Connected Platforms at media agency PHD, Andrea Wolinetz helps manage client opportunities that are digital but don’t necessarily fit a silo such as “mobile” or “social.” She offers Foursquare as a prime example of this conundrum in the agency: “Should you call your mobile specialist because it’s a […]

Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it. Wehrs told AdExchanger this week, “We have distribution and partnership […]

After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger’s third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the […]

Aol was able to maintain its hard-won profitability and ad sales gains Q1. But just as Aol was finally able to turn US display around with a decent growth of 6%, the usual powerhouse of third-party network revenues showed signs of slowing down. Read the earnings release. The company’s third-party network revenues growth slowed to […]

Yahoo will roll out targeted mobile ads through its partnership with ad network Chitika, the vendor confirmed. Chitika has worked with Yahoo since 2006 and already uses the company’s location and time-based ad targeting technology to deliver paid search listings across its web properties and across Chitika’s network of publishers. Yahoo has now tapped the […]

Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook’s 17 FBX partners. […]

The NewFront – the digital world’s answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can […]

With digital marketing budgets expected to rise this year, customer relationship management (CRM) software vendors are ramping up their pursuit of paid media budgets. “Marketing is perhaps the hottest area in the customer-facing realm right now, and it is evident the place has multiple holes to fill and many approaches to take,” observed Paul Greenberg, […]

Facebook’s mobile ad growth was the big story in Q1, as ads served to handheld devices grew to 30% of all advertising revenue. Read the earnings release, or check out these highlights on the ad side: Total ad revenue grew 43% to $1.25 billion Mobile accounted for roughly 30% all Facebook ad dollars in Q1, […]

At first, the joke was when mobile will finally “arrive.” And now the joke may be “I wish mobile had stayed away,” as publishers report increased traffic for mobile (hooray!) but decreased ad revenues (ouch!) in comparison to its PC-based facsimile. Of course, there’s no turning back, as report after report signals the consumer’s move […]

For all the glitz and glamour that surrounded Aol’s Newfronts programming preview on Tuesday, perhaps the most relevant news for advertisers came at the end of the showcase with a mention of the unsexiest of topics: back-office operations designed to support the thousands of hours of digital video, along with analytics. Following appearances by actors […]

A year after Twitter opened its self-serve Twitter Advertising system to businesses on an “invite-only” basis, the microblog’s Promoted Tweets and Promoted Accounts products will be open to anyone in the US. Read the release. This news was mentioned as Kevin Weil, Senior Director of Product for Revenue at Twitter, participated on a panel with […]

Yahoo executives talked a lot about “new” ad formats and video-centric programming during its Newfront presentation, but a vague familiarity persisted until the very end of COO Henrique De Castro’s presentation, when he made a promise to media buyers: give us a small yet sizable portion of your TV ad spending and we’ll guarantee satisfaction. […]

It’s been over a year since publisher, ad server and ad exchange OpenX bought publisher ad tech services provider LiftDNA (AdExchanger story). And as often happens in these cases, the founder of the acquired company is exiting. Vadim Telyatnikov, who founded LiftDNA in 2009, told associates in an email memo obtained by AdExchanger that he is […]

Experian Marketing Services has integrated technology gained from last year’s acquisition of Conversen with its CheetahMail platform. Referred to simply as “Experian Marketing Services’ cross-channel marketing platform,” the new offering lets marketers coordinate customer interactions across email, mobile, social, web, display, and print advertising campaigns, using testing and rules-based segmentation capabilities. For instance, a customer who made a […]

No company has seized the Facebook data opportunity as well as Datalogix. Facebook and Datalogix have worked together since 2011, when they began linking Facebook ad impressions to in-store purchases. Later, Facebook tapped Datalogix as the first partner in its Custom Audiences CRM and offline data-matching program. Acxiom, Epsilon and BlueKai were later added. Datalogix […]

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company’s Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis’s 2.4 million publishers, who are mostly smaller, long-tail players but also include major […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]

Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ads, marketers frequently run into the “silo issue” of being unable to connect their various customer data sources, noted Gordon Evans, VP of marketing at Salesforce.com. […]

Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you’re Facebook, the latest changes are all about making it simpler for the advertising long tail. As many of you may know, AdExchanger reaches out through your Facebook news feed by posting links to […]

Social media has made a lot of things convenient – birthday greetings, photo sharing, invitations, etc. Wrapp, a Swedish company that offers a “social gifting” app, believes the same should be done for gift cards. Founded in 2011, the company claims 1.3 million registered users and retailers like Nike, Victoria’s Secret and H&M. AdExchanger caught up with […]

Facebook unveiled features to help developers enhance their apps at its Mobile Developer Conference in New York City today. Among the changes are features designed to ease concerns about data sharing. Noting that users can be wary of giving third-party apps access to their profile data via Facebook login, the company now enables brands to […]

Facebook is rolling out Cost Per Action (CPA) bidding through its Ads API, the first time it has departed from CPM- and CPC-based ad pricing. The move is yet another attempt by Facebook to capture the performance marketing spend (see also: FBX retargeting, offline data matching, App Install ads) that continues to be the main […]

“I hear people say I can buy premium video content wherever I want. Then at the other end, I hear people say there’s not enough. And they say that they can’t even buy data on top of it, because the minute you apply data to premium, the cake becomes smaller and smaller. This is why […]

At Ad Age’s Digital Summit, Rebecca Van Dyck, head of consumer marketing at Facebook, informed the audience that she hopes her company makes “a few more big mistakes because we learn faster from them.” Van Dyck was referring to Mark Zuckerberg’s decision last year to undo the social giant’s previous efforts to embrace HTML5 apps […]

Yahoo has reported it’s Q1 2013 results. Get the release here.  And, the earnings call slides (PDF). Display “Highlights” from the release: GAAP display revenue was $455 million for the first quarter of 2013, an 11 percent decrease compared to $511 million for the first quarter of 2012. Display revenue ex-TAC was $402 million for […]

2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth,  accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]

How Twitter will enter into the programmatic ad business remains a mystery to many.  During the past few months, rumors have swirled over some sort of Twitter ad exchange to be launched. How that will happen is unclear. Nevertheless, various strategic directions seem possible as Twitter tries to siphon growing programmatic media ad spend.  The […]

On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo’s VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody — who just resigned from that post — as head of ad sales for Yahoo North America, sounds perfect. […]

Brian O’Kelley wants you to know he’s serious about mobile. On the same day IDC reported Q1 PC sales plummeted 13.9% as consumer usage shifted dramatically to tablet and smartphone devices, the CEO of AppNexus told attendees at the company’s San Francisco summit that the company is going “all in” with its mobile strategy. O’Kelley […]