Platforms

Facebook’s menu of ad types is growing longer all the time. And as the company continually tests new formats, it’s getting harder to keep track of all of them. Below is AdExchanger’s attempt to provide a snapshot of all relevant and current paid media products the company has on offer, along with a few that […]

The Black Friday holiday shopping tradition has been turned on its head, thanks to social media and Facebook. While retailers continue to encourage customers to rise before the sun on the day after Thanksgiving, they are adding ever more Facebook deals and apps, as well as mobile tools, that can be used throughout Thanksgiving week. […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been designing, prototyping and deploying new ad formats in digital advertising for more than 15 years. I started one of the first rich […]

Facebook said on Friday it’s bringing back the conversion pixel to its online advertisers by the end of the month, after abandoning it in 2010. Editor’s note: Up until now, there appeared to be exceptions made for some large advertisers who were using third-party ad tracking on Facebook – likely due to the size of […]

Just ahead of Black Friday — the day after Thanksgiving and the official start of the holiday shopping season — Facebook is broadening its e-commerce platform, Facebook Gifts, to include a wide range of big name retailers and digital content companies. The social network presented the announcement at a press conference at FAO Schwarz, the […]

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be […]

Facebook’s Exchange is in full swing outside the U.S. Speaking at the AppNexus Summit in New York this week, Facebook VP global partnerships Blake Chandlee noted FBX buyers can now access audiences in the Asia-Pacific region and in Europe, the Middle East, and Africa. A spokesperson later confirmed the expansion and said Facebook is actively […]

While AOL’s Q3 growth was surely a welcome sign to patient investors, the fact that it has continued to come from its third party network and search ad deal with Google could be a long term problem. During a call with analysts, CEO Tim Armstrong acknowledged several times that the “traditional” display model of ad […]

Chris Golec is CEO of Demandbase, which positions itself as a real-time targeting and personalization platform for B2B marketing. Golec recently spoke to AdExchanger about his company’s new ad platform, known as “Demandbase Company Targeted Advertising.” Read the release. AdExchanger: How did you get to the advertising “moment” at Demandbase? CHRIS GOLEC: For most B2B […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]

Ian Lowe is CEO of AdSlot, formerly Webfirm Group Limited, based in Australia. Recently, his company launched the AdSlot platform in North America and Europe. According to the release, AdSlot was created by the founders of Hitwise, Andrew Barlow and Adrian Giles, and Adslot Publisher is “a direct sales platform” that currently includes several properties […]

With $8 million in new venture funding in his company’s pocket, one might think that the next step for publisher ad tech and marketplace firm isocket is to hire legions of sales and marketing folks. Not so, says isocket CEO John Ramey. It’s more about the technology challenge as he told AdExchanger: “We’re trying to […]

The burning issues affecting digital advertising these days can be boiled down to handful of recurring themes: ad effectiveness and verification; “Do Not Track” and relevance; and whether social media extends a publisher’s content distribution — or merely fragments it. Given that video is a highly engaging form of media and easily trackable (via completion […]

Having built one of the early ad servers at Matchlogic, TruEffect CEO Ron Hill and his core team have deep experience in ad tech.  Among the fruits of those ad serving days were patents that Hill says have become the backbone of his company’s first-party advertising technology today. To be clear, TruEffect isn’t a young […]

The fearsome and punishing effects from Hurricane Sandy along the east coast the past few days has contributed to a series of record-breaking events across The Weather Company’s cable and digital properties. In particular, The Weather Channel’s parent company tells AdExchanger  that on Friday, the amount of ad dollars coming in from programmatic channels exceeded […]

Speak the name iProspect and what’s the first thing that comes to mind? If you were around during the first wave of online marketing, the answer is certainly “search.” The agency was one of the first independent search marketing agencies to go global with offices in Europe, Asia, and elsewhere before its 2004 acquisition by […]

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora into the world of dynamic creative optimization (DCO). Soon, with a little help from tech incubator Y Combinator among others, his growing startup created […]

GraphEffect “has it all” on the Facebook platform. Or almost. The company holds three of Facebook’s four badges (Ads, Pages, Insights) and was recently named one of Facebook’s 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration […]

In addressing Yahoo analysts and investors publicly for the first time during Monday’s Q3 earnings call, CEO Marissa Mayer indicated she would continue a strategy employed during her years at Google: primarily purchases in the “double-digit millions,” rarely exceeding $100 million. Mayer didn’t mention companies  that have been the subject of recent rumor, namely mobile […]

An hour after producing a Q3 earnings report that exceeded Wall St. analysts’ expectations, Facebook CEO and chairman Mark Zuckerberg came out swinging against doubts about the social network’s mobile footing. “I want to dispel this myth we can’t make money on mobile,” Zuckerberg said in prepared remarks. “The reason is, we haven’t really tried […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]

Today at Salesforce’s Cloudforce conference in New York, CEO Marc Benioff said CMOs are like “fighter pilots without a cockpit” when it comes to social campaign management. “They’re going to want all the analytics, the ability to listen, place media, test media, run A/B tests,” he said in response to an AdExchanger question. “They’re going […]

Earlier this week Facebook launched a new ad format geared to app developers, called Mobile App Install Ads (AdExchanger story). Its entry has the potential to disrupt the current field of companies that have sprouted up to drive app installs — including mobile ad networks and companies that incentivize downloads. But first it has to […]

Facebook has expanded a test of mobile ads for app developers who are looking to drive installs, a bright spot in the paid mobile media landscape. The beta program was announced in August, with a select group of developers including Kabam, Fab, TinyCo and Big Fish. As of today any developer can sign up to […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Millions of people are now pinning, tweeting, re-tweeting, hashtagging, liking, sharing, and commenting throughout the day. While […]

James Beriker has led two companies that ultimately became big acquisitions in the digital ad space. The first was Efficient Frontier, which was one of the pioneers of search and social media marketing. It was sold to Adobe in a deal completed this past January. About two years prior to that sale, Beriker had already […]

While the media and tech press watch Facebook and Twitter minutely for their respective ad strategies to emerge in a more defined way, professional social network LinkedIn has been slowly growing its ad business through its Marketing Solutions unit. As the company pointed out in a research note released Friday, 72 percent of LinkedIn’s revenues […]

Since we kicked off our series of Q&As with Facebook Ads API badge holders (scroll down for full list), Facebook’s partner regime has continued to shift. Most recently it created a new class of Preferred Marketing Developers called “Strategic PMDs.” Brand Networks is among the 12 companies promoted to that new program. The company was […]

Jeff Levick, chief marketing solutions officer at streaming music app Spotify, sat out most of Advertising Week this year. Instead, the former AOL global ad sales chief has been working on longer term plans that involve branded playlists and building out the mobile ad offerings, while leaving the conference-going and client meetings this week to […]

Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership […]