The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
Topic
Platforms
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Agencies Swear The Tariff Recession Isn’t A Thing; Netflix Licenses Spotify Video Podcasts, Ads Included
Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.
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OPINION: The Sell SiderWhat The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web
The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines distribution. Google controls both, and proposed remedies to its ad tech monopoly do not address this imbalance.
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People Inc. Cuts 6% Of Its Workforce
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
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Who Knows A Platform Best?; Praying For A Fair Auction
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
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OPINION: The Sell SiderStop Debating And Start Acting: A Unified Front Against AI Is Publishers’ Only Hope
Publishers must coalesce to gain a credible bargaining position and stop the bleeding caused by AI search. From there, we must put the processes in place to actually operate a licensing mechanism.
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OPINION: Data-Driven ThinkingSearch Without Clicks: Rethinking Brand SEO In An AI-Fragmented Journey
ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.
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HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
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Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
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It’s An Adventure Alright; The Thumbstop And Shop
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press.
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OPINION: Data-Driven ThinkingAI Disclosure Requirements: Navigating State Laws And Platform Rules
The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.
Must Read
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.
The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.