New WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.
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EDITOR’S CHOICE
Google Says It Won’t Deprecate Cookies In Chrome After All (?!)
You read that headline right: Google is seriously considering scrapping its plans to deprecate third-party cookies in Chrome. Instead, it’s proposing some kind of TBD opt-out tool for third-party cookies.
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Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About
Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case.
T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting
Advertisers can now use Vistar to activate both off-the-shelf and custom audiences built on T-Mobile’s first-party location and app data.
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.
Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.
Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.
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AdExchanger Talks
Value Over Volume, With NYT’s Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
The Big Story
Apple Takes A Bite Out Of Programmatic
Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter.