Brands have plenty of ways to boost search visibility—paid, organic, and earned. But if a CEO demands presence in customer journey recommendation engines and is ready to pay, what can a marketer do?
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
Who Needs ‘Corrosive Intermediaries’ Anyway?
The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.
