Mpire announced new ad blocking capabilities for its AdXpose product where, “AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser.” If the content is acceptable, the ad is served. If not, it’s not. Read the release. AdExchanger.com spoke to Mpire CEO Kirby Winfield about […]
Tom Pace is CEO of Solbright, a web publisher solutions provider. AdExchanger.com: Solbright has been around for a while. Discuss the evolution of your company and how it has tracked changes in the online ad industry. Solbright started out as a practical solution for addressing the basic business processes of publishers and Web sites looking […]
Another independent digital agency has been gobbled. The Wall Street Journal’s Suzanne Vranica reported last night that top-5 holding company, Dentsu, was in the final stages of acquiring Innovation Interactive which owns 360i, Search Ignite and Netmining (AdExchanger.com Q&A). According to Vranica, “The deal under discussion is valued at roughly $200 million… In 2009, Innovation’s […]
Scott Meyer is CEO of Better Advertising, a company focused on provide a solution for privacy self-regulation for the online advertising industry. AdExchanger.com: Please discuss your background and how it brings you to where you are today. SM: I’ve been in the digital media business since 1998, including eight years with The New York Times […]
Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]
Ad-Juster announced a deal with software solutions provider Solbright which will allow Solbright clients “to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.” Read the release. AdExchanger.com caught up with Ad-Juster CEO Mike Lewis to discuss his company’s positioning and the marketplace. AdExchanger.com: What types of companies are buying […]
Mpire announced in a release today that over the course of four months, WPP Group agency, MediaCom, implemented Mpire’s AdXpose technology for a consumer electronics firm resulting in what it says was significant performance improvement by, among other things, “removing underperforming sites from the network buy.” Read the release. AdExchanger.com followed up with Mpire CEO […]
Paul Pellman is CEO of Click Forensics, a traffic quality management company which released “an upgraded version of its Yahoo! TQ Forecast feature” last week. AdExchanger.com: Can you explain the problem CF is solving a bit more in detail – with an example? And, how does an ad network send search traffic? PP: Sure. Most […]
Sam Barnett is CEO of Struq, an online advertising technology company. AdExchanger.com: Would you say that the secret sauce in Struq‘s technology sn the matching of ads according to a behavioral profile? How is this different than other solutions which retarget and match users with specific creative? Display ads have a poor click-through rate and […]
Hello, search engine marketers. This one’s for you. Media traders, you may like this, too. There is no question that search engine marketing is a lucrative field that positions marketers as gatekeepers to the bottom of the digital purchase funnel for clients. Whether through organic listings using search engine optimization (SEO) techniques or through pay […]
