On its earnings call last month, eBay said its mobile transactions will double this year, to $10 billion – a big number that includes mobile commerce spending for both eBay and PayPal during 2012. “The share of mobile transactions as a percent of our total is growing dramatically,” CFO Robert Swan told analysts. Given this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units. In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of […]
Demand Media’s Q2 earnings beat Wall St.’s expectations last week, as the content aggregator (don’t call them a “content farm,” okay?) and owner of eHow, Livestrong and Cracked posted its first, albeit slight, profit since issuing its IPO over a year ago. The company has attributed much of its growth to social media, something that traditional […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]
Daily deals site Groupon can’t even produce its first quarterly profit without disappointing shareholders. Though the company’s revenue gained 45 percent year-over-year to come in at $568.3 million in Q2, that was short of analysts’ expectations of $578 million. And while profits were $46.5 million versus a $101 million loss in Q2 2011, investors quickly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Travel Grab Google’s latest acquisition puts it even more squarely on the content side of the media business (guess we won’t hear anyone at the search giant say it’s not a content company anymore, right?). The WSJ’s Jeffrey A. Trachtenberg and Amir Efrati […]
As TechCrunch reported last week, Gannett may acquire social marketing platform Blinq Media for approximately $92 million. What will it get for its money? The short answer: a nice slice of Facebook marketing spend. Blinq Media is a marquee vendor in Facebook’s Preferred Marketing Developer program, holding badges in both the Ads API and Insights categories. This […]
Online-to-offline marketing analyst Korrelate has been working with data management platform BlueKai to demonstrate the link between online ad data and offline purchase behavior in the auto category. (Read the release.) We spoke with Daniel Jaye, who has taken the company’s reins as CEO, with founding CEO Curt Viebranz stepping into the chairman role. Jaye helped start one […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It happened to me a year or so ago, but it happens to millions of people […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. As The World Of DG Turns In case you missed it, DG, owners of MediaMind, Unicast, Eyewonder and Peer39, reported their Q2 2012 earnings last Thursday as DG CEO and President Neil Nguyen admitted that results were “mixed” with softness in the online division […]
Sarah Chubb, widely respected as the person who helped form Condé Nast’s digital division over a decade ago, has joined online luxury deals site Gilt Groupe’s local site network Gilt City as its President. Read the release. A magazine vet through two decades, most of which was at Condé Nast, Chubb left the publisher after […]
Perhaps adding to its ‘quiver’ of PointRoll, Ripple6, ShopLocal and a few others, media company Gannett will continue to plunge into marketing and ad technology and will acquire social ad platform BLiNQ Media according to TechCrunch. Read it. TechCrunch’s Josh Constine and Ingrid Lunden point out Gannett’s BLiNQ acquisition echoes Washington Post Co’s Social Code […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
As founder and managing partner of early-stage investment firm Genacast Ventures, which was established in 2008, Gil Beyda has accredited himself well in a relatively short period of time. With prescient investments in Invite Media (bought by Google in 2010) and Demdex (acquired by Adobe in 2011), Beyda has been no stranger to the VC […]
By this point, every major ad tech company that didn’t have a mobile offering last year, either has one now or is about to have one before Thanksgiving rolls around. The latest entrant in the race is ad network Adconion Media Group. The move comes several months after the UK-based company sought to deepen its […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G ‘Pampers’ Yahoo Display Procter & Gamble’s marketing chief Mark Pritchard talks about his company’s much discussed digital strategy, especially as it relates to the Olympics, in an interview with Ad Age’s Cotton Delo. Delo reports, “Mr. Pritchard declined to say how much P&G […]
Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Adds Nielsen Data Nielsen is racking up the deals lately. And we’re talking about this week’s new relationships with MediaMind (read our Zach Rodgers’ analysis here and his story about Nielsen’s “TV viewing segments” for online here). DG, like Microsoft, Adap.TV, Specific Media, […]
Getting so-called “pre-bid” data feeds from ad verification companies is becoming commonplace for ad networks and DSPs. As the name suggests, “pre-bid” verification screens out impressions at the server level prior to bidding, saving money on ad space that is either unacceptable to the buyer or not in view. So far agency trading desks don’t […]
Yesterday we covered a new segmentation capability from Nielsen that lets digital ad buyers reach web users based on their boob tube viewing patterns. (Read it) One thing we didn’t mention was MediaMath’s involvement in the new offering. In a story published today, Multichannel News notes Nielsen will use the demand-side platform to overlap view […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
Display ad retargeter TellApart continues to grow its footprint among ecommerce publishers. CEO Josh McFarland recently discussed his company’s momentum and industry trends. Though he demurred on the subject of revenues, McFarland offered an optimistic outlook on his company and the industry at large in a Q&A with AdExchanger. AdExchanger: Can you talk a bit […]
Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target Emotions Facial recognition ad tech-ish company Affectiva has raised $12 million more from VC Kleiner Perkins and Horizons Ventures. VentureBeat’s Rebecca Grant notes the data capture: “Based on a large repository of naturally recurring emotion, Affectiva offers a deep glimpse into the way […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
It’s become a truism in programmatic media circles that the bulk of the world’s ad space will eventually be traded in real time, regardless of channel. It’s less clear how long this global RTB takeover might take, though in the display category at least we’re getting closer to an answer. A new report from Parks […]
Dentsu-owned 360i is well known for “earned” and social media strategies, but about half its revenue comes from paid media billings, search, and analytics. The agency has solved complex data problems for the likes of Capital One, J.C. Penney, and NBC Universal, and it’s positioning for a future of ballooning analytics requirements. EVP Jared Belsky […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Rules Turner has closed the deal with the Bleacher Report as the 10-mllion-uniques-a-month site has been sold for $175 million. The Wall Street Journal’s John Jannarone covers it: “The deal will allow Turner to incorporate sports footage and other content it already owns […]
