Based in Beijing, China, Redpoint Ventures-backed Domob says that its mobile in-app ad network is booming and well-positioned to take over the Chinese mobile ad market, according to its co-founder and COO Zhang He. Moreover, the company’s executive team is now in place, plucked from Chinese internet services companies Baidu and Sohu.com among others. But […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, Managing Director of Digital Advertising for R/GA. Around last Christmastime, I was listening to one of my favorite podcasts, NPR’s Planet Money. The topic was – and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ‘Tipping Point’ Even the most optimistic acknowledge that TV dollars are beginning to make a more pronounced shift to digital. As the FT’s Emily Steel notes, a wider adoption of programmatic ad sales methods is taking place, impacting the traditional face-to-face negotiations between […]
Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men’s suits, including search and email marketing, mobile outreach and retargeting on the Facebook Exchange. Along with attribution software company Convertro, Indochino brings together all these marketing channels and determines what is working and what is most valuable, said Antonio Guzman, […]
Three years ago, AdExchanger covered FastPay, a startup offering credit lines to digital media companies. Since then, FastPay has raised about $35 million in credit and equity itself, expanded its clientele, and is about to launch a new product. FastPay steps in when an ad network owes money to a publisher but hasn’t yet been […]
In her role as Managing Director of Connected Platforms at media agency PHD, Andrea Wolinetz helps manage client opportunities that are digital but don’t necessarily fit a silo such as “mobile” or “social.” She offers Foursquare as a prime example of this conundrum in the agency: “Should you call your mobile specialist because it’s a […]
Last month, BlueKai signed a deal to build a data management platform for MLB Advanced Media, the interactive business division of Major League Baseball, designed to connect the company’s 30 team websites for advertisers. MLBAM was the fifth publisher BlueKai has added to its client list this year. CEO Omar Tawakol tells AdExchanger that while […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There have been some recent musings on BuzzFeed about what would happen to publisher traffic if Facebook went the way of MySpace. Unlikely as this is […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Ecommerce Hits $50 Billion Measurement and analytics firm comScore says that digital commerce transactions crossed the $50 billion threshold in Q1. The company adds in the press release that its “new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile […]
The venture capital community convened for the annual VentureCrush event in New York City today, featuring a gaggle of venture celebrities. Several of the VCs hailed from firms active in the ad tech space, such as Accel Partners (investors in Krux, MoPub, MyThings, etc.), Greycroft (33across, TagMan, Collective) and Sequoia Capital (HubSpot, Drawbridge, Chartboost). Of […]
Facebook has raised the velvet rope to let more of its real-time bidding partners into the News Feed, and by many accounts the response rates are stunning. But some technical and ad quality issues still need to be ironed out. Beta partner TellApart says click-through rates for Facebook Exchange ads in the News Feed are […]
“Real-time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact it should make them less under-sold. We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to be […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Schild, SVP of US Marketing at Specific Media. The smart TV market is on the cusp of explosive growth. In 2012 the number of US homes with connected […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Begins Paywall Strategy Google’s YouTube made it official yesterday: subscriptions are on the way for select channels. YouTube’s “Team” writes on the company blog, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on […]
Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it. Wehrs told AdExchanger this week, “We have distribution and partnership […]
After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger’s third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO of Simpli.fi. Search advertising is widely considered to be the gold standard of online advertising. One measure of success is that search has achieved recurring line-item […]
About seven days ahead of last week’s NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed “Digital.Amplified.” Although it was a participant in the NewFronts last year, the feeling this year was […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. What’s an ad impression worth? That question remains surprisingly difficult to answer when it comes to real-time bidding. On our exchange with connected demand-side platforms, we’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Reports Marin Software reported its first, public-company quarterly financials yesterday. On the earnings call, Marin said it is seeing “acceleration” in biz in Europe. Spend under management is also showing “double-digit growth,” meaning at the very least that digital continues to grow. Read […]
Aol was able to maintain its hard-won profitability and ad sales gains Q1. But just as Aol was finally able to turn US display around with a decent growth of 6%, the usual powerhouse of third-party network revenues showed signs of slowing down. Read the earnings release. The company’s third-party network revenues growth slowed to […]
Location-targeting mobile ad company Verve Mobile added several new hires to its sales team, including James Smith as Chief Revenue Officer. Most recently, Smith was CRO for Warner Bros. Entertainment’s Flixster and Rotten Tomatoes properties, and he also previously served as CRO for The Huffington Post and as SVP of key accounts at AOL. “We’re […]
It’s been over a year since ad tech and video ad distribution company DG acquired semantic data provider Peer39 and folded it into DG’s MediaMind online division. During that time, Peer39-er Alex White has had a front row seat to his company’s integration into DG with his new role as GM of DG’s Data and Trading operations. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Davies, Vice President of US Operations at Digilant. The exchange space is absurd. Disagree? Okay, open another browser and visit beyondjane.com. Now wait for about 60 pixels and […]
A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product, designed to use consumers’ photos as backgrounds for marketers’ messages. Chute Ads will make their first appearance on Condé Nast Traveler‘s site next month with an as-yet-unidentified marketer. While neither Condé Nast executives nor Chute […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Less Data Collection Major publishers are reigning in data collection, according to Krux’s annual cross-industry study on the topic. After a major leap in direct collection in 2012, the practice is now on the downswing, a trend Krux chalks up to more caution on […]
ValueClick announced after the stock market closed today that it has seen revenues grow 13% over Q1 2012 to $165.4 million on (GAAP) earnings of $0.34 versus $0.25 from a year ago. Read the release. Aol’s Daily Finance aggregated ValueClick earnings expectations before the release, saying that “the average [Wall Street] estimate for revenue is […]
The Tracking Protection Working Group is meeting this week in Sunnyvale, Calif. in its latest attempt to create a tech spec for the Do Not Track browser feature. Progress has been excruciatingly slow for the group, which operates under the aegis of the World Wide Web Consortium (W3C). Disparate interests have been unable to agree on even […]
Yahoo will roll out targeted mobile ads through its partnership with ad network Chitika, the vendor confirmed. Chitika has worked with Yahoo since 2006 and already uses the company’s location and time-based ad targeting technology to deliver paid search listings across its web properties and across Chitika’s network of publishers. Yahoo has now tapped the […]
