Latest

Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an investigation into NPR and PBS.

Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.

NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.

Chinese advertisers and ecommerce companies have become a force in American shopping. What happens now?

Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.

Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta.

Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes.

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.

Meta and Mozilla’s new browser-based attribution system for web ads appears to solve an interesting math problem. But if applied to real-world advertising, it will increase privacy risks for users, writes Raptive’s Don Marti.

The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be transformative. PwC predicts AI will add $15.7 trillion to global GDP by 2030, a 14% boost to the world economy. Goldman Sachs projects $200 billion in AI investment in 2025 alone.

Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.

It’s not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal “also creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency Kepler.

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business.

DSPs have been slow to adopt the Tech Lab’s new signal for classifying online video, causing confusion about which placement signal should be prioritized.

Things aren’t going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid.

Sen. Ron Wyden shared his stance on a federal privacy law, consumer data brokers and, for good measure, his thoughts on Meta CEO Mark Zuckerberg cozying up to President Trump. (“I thought it was god awful,” he said.)

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory.

To commemorate Data Privacy Day on Jan. 28, my gift to you is an update on something I think is about to get a lot more attention: universal opt-out mechanisms.

Agents are autonomous and thoughtful, incredibly fast and knowledgeable. They won’t replace star performers, but they will supercharge your team’s delivery.

At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really.

In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees. Here’s how pubs and their ad tech partners can punch back in the years ahead.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks.

Lauren Newman, a news publishing and affiliate marketing vet, has high hopes for commerce media to turn things around.

TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.

Brick-and-mortar retail is blowing it – and their efforts were on full display at the NRF’s Big Show in New York City last week.

P&G pumps the brakes on paid media and turns to product innovation to drive growth; with TikTok’s fate unclear, Snap and Reddit offer credits for new advertisers; and brands are following news audiences and journalists to Substack.