Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. At Turner, Amit Chaturvedi’s job is to support ad sales and drive revenue. He’s the guy responsible for vetting vendor partners and building a stack to ensure the […]
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the revenues of 14 publicly traded ad tech companies including Adobe Marketing Cloud, Criteo, The Trade Desk, Rubicon Project, Rocket Fuel (taken private under […]
With the May 25 start date for GDPR enforcement approaching fast, companies across the digital media, tech and data ecosystem are in overdrive to finalize product changes and prep their data governance and legal teams for scrutiny by the European Union. Tech takeover: Technology upgrade costs will likely remain high for a couple of years […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP. During commercial breaks, half of viewers reach for a device, posing a challenge for TV advertisers. Brand recall falls by nearly half, from 47% to 25% [PDF], […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Romoff, head of global agency and channel sales at LinkedIn. Ad agencies face an existential crisis, years in the making, and it feels particularly urgent at this moment. There […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Ton Of Bricks Target and Kroger are considering a merger, sources tell Fast Company. The combination of the Kroger, the second-biggest grocery retailer in the US (behind Walmart), and Target’s general merchandise sales would create another power retailer as the space consolidates to […]
All eyes have been on Google as May 25 draws near. That’s the day the General Data Protection Regulation goes into effect in Europe, where Google has a target on its back. Google laid out its GDPR prep plan Thursday in a letter to partners after months of playing its cards close to the vest. […]
Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. For the past three years, the shoe retailer DSW used influencers to reach prospective shoppers in their teens or early 20s, more as a […]
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dana Hayes, president at ShareThis. Today’s CMO is tasked with the challenge of understanding a far greater number of channels, platforms and technologies than ever before. Couple that with the […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created a Linux-based web browser platform that other developers could access and build upon. […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Or Antitrust Opening statements began on Thursday in the closely watched antitrust trial between the US Justice Department and AT&T challenging the telco’s $86 billion deal for Time Warner. Both sides’ arguments were laid out earlier this month in pre-trial briefings [more on […]
Cambridge Analytica was notorious long before its controversial use of Facebook data became news. But even before it defected from Ted Cruz’s presidential campaign to Donald Trump’s in 2016, the company was angling for marketing dollars. In September of that year, it had about 25 Fortune 500 businesses in its funnel, AdExchanger was told at […]
This week on AdExchanger Talks, we bring you a discussion with Matt Prohaska, principal at Prohaska Consulting. Matt will deliver a workshop presentation on programmatic in-housing at AdExchanger’s upcoming PROGRAMMATIC I/O San Francisco conference on April 10-11. Among the most recognized programmatic advisers, Matt Prohaska sits atop a network of dozens of consultants who offer training and […]
French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed. Pulpix had raised only about $1 million in funding since it was founded four years ago. Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will move […]
Most people know Publishers Clearing House (PCH) for marketing magazine subscriptions and million-dollar sweepstakes prizes, but it’s also a bonafide publisher. The company has scaled to about 1.6 billion impressions per month, and out of its $1 billion in revenue each year, about 50% of its profits comes from media, said Steve Bagdasarian, GM of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. My parents have seen a lot of technology come and go during their lifetimes. When they were young, television was in its infancy, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Go Meredith laid off 200 employees Wednesday and plans to eliminate 1,000 more positions over the next 10 months in an effort to maximize its acquisition of Time Inc. The layoffs will help Meredith realize $400 million to $500 million in cost […]
#WheresZuck? Posting a mea culpa on Facebook after nearly five days of conspicuous silence. In the wake of the Cambridge Analytica scandal, which broke over the weekend, Facebook CEO Mark Zuckerberg took to Facebook to explain what happened and to outline fixes. He promised Facebook would investigate all apps that had “access to large amounts […]
Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for a […]
The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. Blockchain technology took off in 2017 across a wide array of industries and may […]
A publisher’s job nowadays is “to be a systems integrator and experimenter,” said Ryan Nathanson, COO of Salon Media Group, a news and culture publisher known for liberal commentary. That’s been Nathanson’s approach since taking the reins of Salon’s operations a year ago. The company has explored new payment and supply chain vendors, for example, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viewability Budge The Media Rating Council (MRC) will review its digital viewability standards, which require 50% of a display ad’s pixels be in view for one second and that a video ad play for two continuous seconds. Four years ago, big brands and agencies […]
Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services and business models from their agencies. Of the big six holding companies, Publicis Groupe has undergone the biggest disruption since it purchased Sapient for a whopping $3.7 billion in 2014 and later wrote down the […]
When Andrew McKechnie left the role of global creative director at Apple to become Verizon’s first-ever chief creative officer in February 2017, he had a tall order. McKechnie, who reports directly to Verizon CMO Diego Scotti, was tasked with developing the brand’s own in-house creative agency. Named 140, after the group’s digs at 140 West […]
Moen’s social marketing stack used to include everything but the kitchen sink. “We used seven-plus tools to facilitate our social media program and I always say ‘use’ is a very strong word because we certainly weren’t leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. And because […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Ioffe, co-founder and chief technology officer at RevJet. In a study conducted several years ago, while counting the number of times several jugglers passed a ball back and forth, […]
