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Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.

Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into a performance engine that helps marketers uncover hidden audiences and iterate faster while delivering relevance at scale.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake.

Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

Retroactive reinforcement won’t be enough to ensure a fairer and more innovative ad market going forward. The advertising industry needs proactive antitrust enforcement.

AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.

On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.

Marketing Cloud Next is designed to automate manual tasks and bring enhanced personalization to customers’ communications with brands through the use of agentic AI.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.

AGI is Meta’s latest pipe dream; the Nerds Gummy Clusters blueprint for ROAS; and how the gen AI vibe shift could pave the way for “vibe targeting.”

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne d Johnson.

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will.

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media’s revised forecast is just the most recent example.

Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.

Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.

In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear buying.

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.

Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.

This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media.