John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]
Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. AdExchanger.com: Please provide a bit of background on you and how you and Bank of Montreal got into the marketing services space. DS: BMO Capital Markets is the investment banking arm of BMO Financial Group (aka Bank of […]
Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
Google, Facebook and Apple are on a collision course as each company’s content and technology are merging into super-heated cauldrons of profit. So, how will these three compete in the data-driven, addressable future of tomorrow’s display media? It’s still not crystal clear but there are clues. And, it should be noted that this is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
