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»paid search

Placed Intros Attribution Tool To Tie Paid Search To In-Store Foot Traffic

Paid search influences offline conversions, but there’s been no good way to measure that impact. That’s because paid search, a market expected to top $36 billion this year, according to eMarketer, has been primarily used as a direct response channel, said David Shim, CEO and founder of Placed. The Snap-owned location data company released an... Continue reading »

by Allison Schiff // October 10th, 2017 //
»
Smaller Apps Adapt Their Paid Search Strategies For Apple’s New App Store

The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers. Apple’s primary goal with the redesign, which came along with the release of its new operating system in September, is to “make discovering apps and games easier than ever before,” the company said. The revamped App Store store... Continue reading »

by Allison Schiff // October 2nd, 2017 //
»
CPG Giant Reckitt Benckiser Gets Serious About M-Commerce

Mobile search has become a cornerstone of Reckitt Benckiser’s ecommerce strategy. “Mobile commerce is increasing exponentially, which is why it’s so important to reach people when they’re down the funnel and actually trying to buy a product,” said Shubhankar Goel, associate brand manager of ecommerce at Reckitt, which owns household brands like Lysol, Airwick, Mucinex,... Continue reading »

by Allison Schiff // June 24th, 2016 //
»
Apple Isn’t Allergic To Paid Ads After All – But What Does That Mean For Developers?

Programmatic wasn’t to Apple’s taste, but advertising isn’t so bad if you’re the one driving the bus. After killing off iAd in January, Apple on Wednesday shared its plans, notably in advance of its upcoming Worldwide Developers Conference, to completely change the way its App Store operates – namely with the introduction of paid search... Continue reading »

by Allison Schiff // June 9th, 2016 //
»
Teaming with Accenture, Adchemy Announces WordMap to Extract Search Intent from Queries, Says VP Wadehra

Adchemy announced today a "SaaS software solution to extract underlying intentions from keyword search terms" for paid search ad targeting purposes. In addition, "Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications,... Continue reading »

by AdExchanger // September 22nd, 2010 //
»
Searchandise Commerce Following In-Store Merchandising Model Says CEO Federman

John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique... Continue reading »

by AdExchanger // May 19th, 2010 //
»
 

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