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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Netezza? On the WSJ’s Venture Dispatch blog, Robert Armstrong talks “big data” and observes the consolidation taking place in the space such as EMC’s purchase of Greenplum recently. He writes, “Aster Data Systems Inc., Vertica Systems Group Inc., Netezza Corp. (every DSP and […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. As Mary Meeker of Morgan Stanley recently pointed out, 28% percent of consumers time is […]

Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys .  We had the opportunity to meet with many people, including  potential customers, clients […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exchange From Chitika Chitika announced that it is the latest company to offer an exchange with a focus on local advertising. Called “LAX Local Advertising Exchange”, this has nothing to do with an airport in L.A. but leveraging publisher search data. From the […]

Peter Longo is CEO of IDG TechNetwork, a vertical ad network. AdExchanger.com: Why was IDG TechNetwork started and how did you get involved? PL: IDG TechNetwork was started to engage the distributed content universe that existed outside of our parent company, IDG. There are literally thousands of websites that are focused on technology, and IDG […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory On Openness Gavin Dunaway interviews Yahoo! VP Ramsey McGrory about Right Media, Yahoo! and even McGrory’s army days in a comprehensive, two-part interview on Adotas. McGrory once again does not mince words in a not-so-veiled reference to Google when discussing the difference […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc.  One of the stories unfolding for us this year is the […]

Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands. AdExchanger.com: What is Yieldivision? SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]