Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – T-Mobile, Orange, Vodafone and Telefónica – are […]
Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart TV startup Disruptel is aiming to change that with a contextual awareness product for smart TVs called Smart Screen. The company has been beta testing the software, which answers a viewer’s questions about their programming […]
Change is coming to online identity, writes Anthony Katsur, CEO of the IAB Tech Lab. Resist the urge to plan based on hope or cynicism. Instead, focus on a defensible approach, whether you’re creating audiences as a publisher or connecting audiences between an advertiser and a publisher.
Marketing on the web is undergoing a monumental shift as third-party cookies are phased out. But the real problem is that our industry has gotten so used to them that we’ve missed an important fact: Cookies were never intended to do the heavy lifting we’ve come to rely on, writes Erica Schmidt, Global CEO of Matterkind.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s Privacy Sandbox. These are the stories behind our top comics of the past year.
The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021.
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an annual breakdown of each user’s most listened to songs and programs for the year. That roundup is then shared on social media, with captions like, “Spotify thinks I need therapy.” Every year, Spotify […]
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of programmatic advertising as it exists today?
Amazon The Impervious Google and Facebook are reeling from data privacy changes. Tim Cook warned investors that Apple underestimated part shortages and would not meet demand until next year. Macy’s slimmed its store inventory. Disney’s production schedules are delayed by months and even years. And Amazon is – doing great. The ongoing supply-chain drama, COVID-19 fallout […]
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
Court is back in session. And the fate of the open internet is in the balance.
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
