Home Data Mozilla Delays Blocking Third-Party Cookies

Mozilla Delays Blocking Third-Party Cookies

SHARE:

firefoxMozilla has postponed activating the third-party blocking feature on its latest browser, Firefox 22, according to an update on its developer page.  The blocking feature has been postponed “to collect data on the effect of blocking some third-party cookies,” according to the blog post.

A Mozilla spokesperson provided the following statement: “Mozilla has been actively gathering input from users and stakeholders across the digital media ecosystem on the potential impact of the third-party cookie patch. We are ensuring proper measurement of its actual effects and will hold it in the Aurora testing build for at least one more six-week release cycle to allow for that.”

Sid Stamm, lead privacy engineer at Mozilla, shed more light on the topic, noting in a discussion forum that measuring the impact of blocking third-party cookies on Firefox’s browser, is “not as simple as we originally thought” since there is “some data structure to do and potentially [performance] concerns too.”

Jonathan Mayer, the privacy advocate and graduate student at Stanford University who designed the Firefox cookie-blocking feature, agreed, noting that Mozilla would need another release cycle to catch up on the measurements. “In particular, I’d like to improve our understanding of false positives (i.e. trusted third parties) and false negatives (e.g. untrusted first parties that are grandfathered in or that the user is temporarily redirected through),” Mayer wrote.

The Mozilla Foundation, makers of the Firefox Web browser, made headlines earlier this year when it revealed plans to block third-party advertising cookies by default on Firefox 22. Apple’s Safari browser already blocks third-party cookies. Advertising trade groups like the Association of National Advertisers have blasted Mozilla’s cookie-blocking feature, describing it as “a dangerous and highly disturbing development.”

Must Read

It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Brian Lesser Is The New Global CEO Of GroupM

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Comic: S.P. O'Middleman's

TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.