To Put It Plainly, Don’t Become A Target For Plaintiffs’ Attorneys
You know that old saw about how regulators aren’t technical and don’t understand how online advertising works? Yeah, that’s not a thing anymore.
Topic
Data Privacy
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Comic: Nothing Is Certain Except ...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: On TV & VideoClosing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.
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OPINION: Data-Driven ThinkingLess Is More: Why Excluding Audiences Leads To Stronger Campaigns
Audience suppression may be the missing link between annoying a consumer and building a lasting relationship.
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SafeGuard Privacy’s MSCA Tool Aims To Simplify The Chaos Of Compliance
Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.
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PODCAST: The Big StoryIn The Room Where (The Ad Auction) Happens
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?
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The UK’s Data Protection Authority Has Its Eye On Ad Tech This Year
The UK’s Information Commissioner’s Office has three strategic priorities in 2025, and, you guessed it, online tracking is one of them.
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OPINION: Data-Driven ThinkingAvoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order
It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.
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Consumer Trust Shouldn't Be A ‘Differentiator’ For Your Business
Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?
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OPINION: Data-Driven ThinkingGoogle’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy
Many in the industry see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.
Must Read
Lionsgate Enters The Ads Biz With An Exclusive Ad Server
The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.
The Trade Desk Lays Off Staff One Year After Its Last Major Reorg
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.
A Co-Founder Of DraftKings Wants To Help Creators Monetize Content
One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.
APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.
Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.