“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Briggs Davidson, senior manager at Deloitte Consulting. Very soon, the most comprehensive privacy law in the United States yet – the California Consumer Privacy Act (CCPA) — will be a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Some kids go straight from high school to Harvard. Others take a gap year to “find themselves,” tinker in their friend’s garage or simply […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Linton, global data privacy officer at W2O Group. Bemoaning the impending sunsetting of the advertising cookie and decrying the supposed cognitive dissonance of consumers wanting more personalization and privacy at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Greitzer, co-founder at Actable Data. The onslaught of technology companies disrupting the marketing services landscape continues unabated. Despite consolidation – and some capitulation – in advertising technology, the adjacent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joseph Ranzenbach, director of product management, mobile and video, at Integral Ad Science. The Open Measurement initiative was created to solve for an industry-level challenge: Consumer attention had gone mobile […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Donnell, president at Freestar. Right or wrong, the general public associates the term “cookie” with a perceived online privacy invasion. But cookies, along with other tracking technologies, provide the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Littlewood, head of knowledge at MediaCom US. Not many things are linear in 2019, and certainly not when it comes to the complex question of connecting brands with consumers. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. It’s been more than a month since the California Consumer Privacy Act (CCPA) draft regulations were released by the state attorney general’s office, and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, chief data sciences officer at Wavemaker. Data’s importance can’t be overstated – it informs virtually every corner in the brand marketing ecosystem, from insights to creativity, media usage […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Linda Dupree, CEO at NCSolutions. When I started in this industry, advertising was like an unwanted houseguest. TV spots barged into our homes, stealing time from favorite shows. Ads slipped through […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Myles Younger, senior director of marketing at MightyHive. Much of the handwringing over how to handle opt-outs under the California Consumer Privacy Act (CCPA) and similar legislation is simply wasted energy. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. 5G was designed to enable a more connected world. The next-gen mobile network takes connectivity […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilit Mioduser Ames, vice president of growth, reengagement, at YouAppi. The great benefit of digital marketing is that we can measure everything, or so the experts said in the 1990s. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Chen, CEO at Channel Factory. As the EU’s General Data Privacy Regulation (GDPR) loomed last year, many industry leaders asked if limitations on consumer data would disrupt ad targeting. Major […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team. There’s a question in ad tech that’s been surprisingly difficult to get […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer at Ebiquity. The bold move made by ad tech business Ad/Fin to drive transparency in programmatic media trading came to an abrupt end last month […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. There is increasing demand from large brands and agencies for log-level data directly from publishers and exchanges. The original impetus was to audit the auction […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Several political, business and tech leaders have called for the break up of Facebook, usually suggesting that Facebook split its core social networking app from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Campbell, CEO at Nucleus Research. We’re surrounded by signage but we rarely think about it. From roadways to retail stores, signs are everywhere, yet we tend to notice them […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guy-Thomas Barbier, country manager, North America, at zeotap. The General Data Protection Regulation (GDPR) should be viewed as a positive change for the industry because it puts customers back at the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. As the end of the third-party cookie era looms, marketers eye first-party data as the future of targeting. How far along are they in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Hollrah, vice president, product marketing and analyst relations, at Demandbase. One contingent must be particularly attuned to brand safety risks: B2B advertisers. Though some typically think of B2B buyers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Leon, chief strategy officer at Hawthorne. The fall is a huge time for sports. There’s the World Series, weekend football games, the beginning of the grueling NBA and NHL seasons and NASCAR winding […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Essex, product design manager at Shutterstock. Like chess, cooking and skiing, user experience (UX) can be easily understood but hard to master. It’s simple to comprehend, right? An app […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. There are several intersecting issues relating to identity in ad tech today. The challenge is that the solutions often fail to align directly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, chief marketing officer at Dynamic Yield. Breakneck innovation in ecommerce has flipped the fundamental calculus of retail and punished brands unable to adapt. With once-dominant brands such as Payless […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that […]
