CTV

PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.

Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.

Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company’s new streaming service, Max.

INSP is an example of a TV network that’s more comfortable with linear because it has an older audience. But that doesn’t mean streaming is off the table.

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video inventory.

These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]

Programmers like free ad-supported TV channels because they’re an onramp to bring more viewers into ad-supported video-on-demand environments.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions are still evaporating – Comcast lost 19,000 US customers last quarter – but revenue is up thanks to Peacock subscriptions and ad revenue to offset […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]

TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations.

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Watch The Ads, Please Netflix nixed its $9.99 per month Basic plan in the US and UK. It’s the streaming giant’s cheapest ad-free offering, which it likewise removed in Canada only a few weeks ago. Turns out, Netflix has also been hiding […]

In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more.

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a major hit, considering the deluge of prerelease energy and coverage. The marketing success (and excess) of “Barbie” is also a reminder of how studios in […]

It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social net, though it’s still not native to the world of influencer marketing. (It took off because the posts disappeared.) Attracting legit social creators and influencers is critical to the health of the social net. But […]

Hyundai considers itself to be a challenger brand, so the need to keep raising brand awareness means it can’t afford to completely scrap broad, demo-based linear buys – but it has to strike a balance.

Here’s why YouTube has legal protection from copyright infringement, and what content owners do when they detect reposted content on YouTube using the platform’s recognition tools.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…  

The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US and Japan.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking down on Canadian password sharers; it rather quietly removed its Basic plan (which allows viewing on one screen at a time) in Canada this week, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit.  Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]

Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load under control.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]

Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate on the issue.