Comscore Wants To Help Publishers Monetize Their Content
Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance.
Topic
CTV
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Ampersand’s New Measurement Platform Combines Linear And Streaming Data
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency.
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Nielsen's Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV.
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CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.
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CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer
Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.
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Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?
Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed.
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Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
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Streaming And Measurement Took Center Stage At CES
CES is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year.
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Precise TV Secures $26 Million PE Investment
Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC, which is part of Lloyds Banking Group.
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Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads
At CES on Tuesday, media and ad tech veteran Kris Johns unveiled AdGood, a nonprofit with a connected TV ad platform and a mission to help other nonprofits access streaming media.
Must Read
PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.