CTV

Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.

In today’s newsletter: Ad tech data can compromise Americans; Reddit has a hard road ahead revenue wise; CTV ad-buying startup tvScientific raises a funding round.

If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.

Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.

In today’s newsletter: Google agrees to placement-level reporting across its Google Search Partners network; how an explosion of ads is ruining the internet; and Google pays publishers to test an unreleased generative AI tool.

Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.

In today’s newsletter: Can Etsy and Wayfair compete against Temu?; audience data dominates the TV upfronts; the FTC sues to block the Kroger/Albertsons deal.

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

In today’s newsletter: Meta’s growing “other” revenue; charting the depths of Reddit and Google’s new partnership; and TikTok’s ecommerce biz doubles down on influencers.

Warner Bros. Discovery is in a tight spot with double-digit TV ad revenue declines – and its core streaming service, Max, hasn’t picked up the slack … yet.

NASCAR’s Cup Series kicked off on Monday with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV).

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The results of Haleon’s recent test of Adelaide’s attention scoring solution within Amazon’s DSP could strengthen the case that low-attention inventory isn’t worth buying.

In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.

Qloo (pronounced “Clue”), whose AI-powered models conceptually link people’s cultural tastes, has raised a $25 million series C funding round.

Future Today, a streaming platform with a portfolio that includes content for kids, wants to rebrand itself to marketers and agencies as a “family-friendly” programmer that also has content designed for viewers over 13 years old.

There are a number of landmines in the world of generative AI. Here’s what to watch out for and how to avoid them.

Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give “sorta CTV” a try.

Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.

In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.

This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu.

Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?

In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.

In today’s newsletter: Users’ rare anime collections disappear as Sony consolidates Funimation and Crunchyroll; Instagram and Threads stop promoting political content; and why Fortnite is winning the metaverse.

To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super Bowl spot. They need to keep up online and social marketing before, during and after the game – and using influencers will help, too.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …     

In today’s newsletter: Buyers are relatively blasé about made-for-advertising sites; Meta is riding high, having fully adapted to ATT, while Google’s search dominance is under threat; and Publicis Groupe reports strong growth.

Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan.