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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Comic: EmptyVerse

 

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In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.
Programmatic

Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”

PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.

A comic version of former News Corp executive Stephanie Layser in the courtroom for the DOJ's ad tech-focused trial against Google in Virginia.
Google antitrust trial

The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)
Google antitrust trial

Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

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Comic: What Else? (Google, Jedi Blue, Project Bernanke)
Google antitrust

Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

shopping cart
Commerce Media

The Wonderful Brand Discusses Testing OOH And Online Snack Competition

Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.

Google filed a motion to exclude the testimony of any government witnesses who aren’t economists or antitrust experts during the upcoming ad tech antitrust trial starting on September 9.
Google antitrust trial

Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.

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  1. A comic depicting Judge Leonie Brinkema's view of the her courtroom where the DOJ vs. Google ad tech antitrust trial is about to begin. (Comic: Court Is In Session)
    Google antitrust trial

    Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds

    It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.

  2. Eastern District of Virginia | United States District Court (photo by VittlesVamp)
    Google antitrust trial

    DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief

    The ad tech antitrust trial against Google begins today in Alexandria, Virginia. Who’s on the stand and what will Google argue?

  3. A comic version of former News Corp executive Stephanie Layser in the courtroom for the DOJ's ad tech-focused trial against Google in Virginia.
    Google antitrust trial

    The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech

    Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

  4. PODCAST: AdExchanger Talks

    Talking Advanced Audiences With NBCU’s Alison Levin

    Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks.

  5. In 2019, Google moved to a first-price auction and also ceded its last look advantage in AdX, in part because it had to. Most exchanges had already moved to first price.
    Programmatic

    Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”

    PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.