2023 is only a week in and antitrust scrutiny is already roiling the American big tech cadre. Important antitrust actions are looming, the line between antitrust regulation and privacy protection continues to blur – and large platforms with their own ad businesses are starting to feel the heat as regulators dig in.
In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial intelligence (AI) also took on a bigger role in SPO this year. And 2022 was the year the ad industry began touting SPO as the solution of choice for sustainability-focused marketers.
Google Ad Manager (GAM) was out of commission for about three hours Thursday evening across web, app and video inventory. Any ad placement served through GAM, even ads monetized by a non-Google SSP, went dark, leading to lost revenue for publishers of all sizes at a time when they can least afford to lose out on revenue.
Recently, when The North Face ran an RFP for a programmatic buying agency, it went with WITHIN, which also happens to be the performance agency that won its creative services RFP earlier this year. The agency restructuring reflects a broader change for The North Face’s marketing, says media VP Bethany Evans.
Advertisers of all stripes are rethinking their ad measurement and attribution strategy. But the burst of new incrementality testing models, in-housing programs, multitouch attribution and media mix modeling efforts haven’t exactly led to a renaissance of understanding how measurement works.
Between Wednesday and Friday of last week, practically every independent ad tech company (The Trade Desk, Magnite, Criteo, Viant, System1, Tremor and PubMatic to name but a few) had a much-needed bump up in its share price. Can it last?
The Trade Desk’s revenue machine is still running strong. But with an economic downturn on the horizon, investors are pressing for TTD’s areas of optimism to translate into bottom line results.
Eyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock and Adblock Plus – two of the most-downloaded standalone ad blockers – acquired Blockthrough, a company for ad block revenue recovery.
The Facebook advertising platform has been beset by glitches and miscues all year. But advertisers who hoped that the bugginess would sort itself out by the holiday season are only discovering coal in their stockings.
Ad analytics startups have been springing up lately. The latest example is Memorable AI, a creative testing startup that raised $2.75 million earlier this month, including stakes from MediaLink CEO Michael Kassan and from programmatic vet Brian O’Kelley.
