At last weekend’s Association of National Advertisers (ANA) event, the presentation by IBM’s Jon Iwata, who is the company’s SVP of Marketing and Communications, wasn’t what one might expect from a 100-year old company known for international business machines. It was about character. Iwata (see his bio) is a lifer at IBM having started there […]
Yahoo! reported its third quarter revenue and earnings for 2011 today. From the release: “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations decreased 6 percent to $177 million in the third quarter of 2011, […]
Ned Brody is Chief Revenue Officer and President of AOL Advertising. Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum. AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy? NB: The first time we sat down, I said that Aol will be focused on providing a technology stack […]
Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]
On Sunday, Donovan Data Systems and MediaBank announced their intention to combine their efforts as providers of back office systems that manage transactions across digital and traditional media buying channels. Read more. AdExchanger.com asked a selection of executives regarding their “take” on the proposed merger pending regulatory approval. Click below or scroll down for more: […]
On Sunday, The Wall Street Journal’s Emily Steel reported that Donovan Data Systems and MediaBank have decided to merge into a new company called MediaOcean, as the new company looks to create what it calls an operating system for advertising while it looks to stave off formidable competition from Google. Read more on AdExchanger.com. The […]
In a back office blockbuster, agency back office systems providers Mediabank and Donovan Data Systems (DDS) have put down their boxing gloves and become best buds. According to The Wall Street Journal’s Emily Steel, the companies are hoping to head off Google’s best efforts to invade the back office which pulses with data, if properly […]
Cyril Zimmermann is CEO of Paris-based Hi-Media, an online ad network and publisher. On Wednesday, the company announced that it would launch its own ad exchange through the AppNexus platform. Read the release (PDF). AdExchanger.com: Tell us a little bit about Hi Media. CZ: Hi-Media is now an old story. I created the company 15 […]
Yahoo!’s recent woes have been well-chronicled as display advertising performance has lagged industry averages, several talented executives have exited and now CEO Carol Bartz has been fired – to name a few “challenges.” But, plenty of assets – if not opportunity – still remain in tact for Yahoo!. So, AdExchanger.com reached out to a selection […]
Brad Bender is Director of Product Management for Display at Google. In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]
