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41st parameter

  • Data

    Experian Buys Device ID Firm 41st Parameter for $324M, Gets AdTruth In The Bargain

    BY //

    Did you notice? Experian just bought a cross-device ad tracking — ahem — fraud-prevention vendor. The credit-reporting and marketing giant laid out $324 million to nab 41st Parameter, a security and fraud-detection business that guards against unauthorized purchases, among other things. Importantly, 41st Parameter also runs an ad-tracking brand, AdTruth, that hawks the same basic […]

  • Online Advertising

    41st Parameter Solving Cookie Concerns With AdTruth Says Founder Eisen

    BY AdExchanger//

    Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]