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»device recognition

41st Parameter Solving Cookie Concerns With AdTruth Says Founder Eisen

Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st... Continue reading »
by AdExchanger // October 4th, 2011 //
»
 

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