“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Irfon Watkins, co-founder and CEO at Coull. Private marketplaces (PMPs) are on the rise across programmatic video advertising. Some agencies and advertisers see them as a means to an end in solving issues of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bob Ray, president, Americas, at DWA Media. Business-to-business (B2B) marketers have keenly observed the programmatic performance of business-to-consumer (B2C) marketers. Now is the moment to take advantage of more than a decade of progress, […]
The Programmatic TV Standards Group is drafting a standard designed to set baseline parameters for national and locally distributed inventory. The organization is championed by a few industry vets, agencies (Magna Global, Starcom MediaVest), one third-party measurer (Management Science Associates, or MSA) and vendors (AudienceXpress). “The first standard we’ll be defining is [what constitutes] national […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Aden Forshaw, co-founder and chief technology officer at Coull. Programmatic video advertising is growing at an acceptable rate, but unfortunately it won’t pick up the pace until the industry solves its transparency problem. Issues […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I believe impressions will win over gross rating points (GRP) as digital and TV converge. Impressions are more granular, allow for better targeting and create better measurability. But I […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Based on the number of times it was cited in recent upfront presentations, people’s perception of programmatic TV appears to have morphed from wry skepticism among industry insiders to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matevz Klanjsek, co-founder and chief product officer at Celtra. Ridley Scott produced two masterpieces early in his career: “Blade Runner” in 1982, which some considered the greatest science fiction film ever made, and the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions? Consumers aren’t just watching cat videos […]
