It’s official. The impossible will not happen and the U.S. Federal Trade Commission has approved Google’s purchase of mobile ad network powerhouse, AdMob. And, there will be no $700 million kill fee for AdMob and its investors. But, it’s fun to think about. The FTC’s statement (PDF) on the approval reveals the reason for the […]
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of “The Mobclix Challenge,” a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior […]
Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it with Jumptap CMO Paran Johar. AdExchanger.com: What makes the Apple iPad (or tablet) a “mobile” opportunity? For Jumptap, what are the key differences of the iPad […]
Flurry, a provider of mobile analytics and mobile ad network solutions, announced its latest round of funding – $7 million – which included InterWest Partners and existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. Read the release. AdExchanger.com spoke with Flurry CEO Simon Khalaf about the recent raise and […]
Today, the mobile ad network gravy train proved it has plenty of steam left in the engine as Apple bought Quattro Wireless for $275 million in a story first broken by All Things D’s Kara Swisher. The prediction by Morgan Stanley’s Mary Meeker that 2010 Internet trends will be led by Mobile appears correct – […]
Krishna Subramanian is Co-Founder of mobile ad exchange, Mobclix. AdExchanger.com: Why create a mobile ad exchange? What problem are you looking to solve? KS: Mobclix allows ad networks to reach targeted ad inventory across mobile applications. Mobclix solves a real problem mobile developers have: managing their mobile application ad inventory. One ad network alone does […]
Henry Wong is CEO of Adgregate Markets, a transactional performance ad network and technology company. The company announced today that it ran its first mobile commerce campaign with NBC Universal using its ShopAds technology. Read the release. Generally speaking, when do you think mobile display advertising reaches significant scale and what may be some of […]
