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»mobile display

TD Ameritrade Is Starting To Bank On Mobile

Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub, a Razorfish vet and current director of digital marketing at TD Ameritrade. “We’re still trying to connect the dots between exposure and conversion.” TD Ameritrade’s target audience... Continue reading »
by Allison Schiff // February 4th, 2016 //
»
Mobclix' Subramanian Looks At Heartbeat Acquisition And Mobile Ad Performance

Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. (Read more.) Also, last week, Mobclix released results of "The Mobclix Challenge," a performance comparison between MobClix and Google-owned mobile ad network, AdMob. See it here. Krishna Subramanian, co-founder of Mobclix, discussed the Heartbeat acquisition as well as the Challenge. Prior... Continue reading »
by AdExchanger // March 3rd, 2010 //
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The Nexus One And Your Mobile Advertising, Audience-Buying Strategy

"Now Serving Mobile" is a new column focused on the audience-buying opportunity in mobile advertising. Today's column is written by Krishna Subramanian is co-founder of Mobclix. You're probably already convinced that you should be thinking about mobile advertising. You can't read any tech blog these days without hearing about Apple buying Quattro Wireless, Google buying... Continue reading »
by AdExchanger // January 15th, 2010 //
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