“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Today marks the release of AdExchanger Research’s inaugural State of Programmatic Media report. Based on data gleaned from more than 450 completed surveys and a range of in-depth […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. As I round out research interviews for my forthcoming State of Programmatic Media report, I had a really interesting conversation with a senior-level operations person at a major […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Digital marketers are sitting on a gold mine – their own organization’s first party data– and they are finally starting to tap into it. Chances are, millions of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. The news last week that the New York Times is opening restrictions on programmatic access to its inventory made a big splash – understandably, given the Times’ fits […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I attended an eye-opening session on “the state of privacy” at this year’s Adobe Summit that reminded me of something I sometimes choose to ignore in all my […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. On Monday I presented the findings of our recent “State of Programmatic Media” survey at our bi-annual Programmatic I/O conference. For background, we fielded a survey over a […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger. As part of my ongoing look at companies’ migration toward a customer lifecycle management approach (or not, as I must always point out, as this is by no means […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. For all our industry’s talk about 1:1 communication between companies and consumers, the question – “Is it worth it?” – still looms large for many marketers. This was […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. The rumor mill exploded late last week, with talk of a BlueKai acquisition by technology giant Oracle, and today, Oracle made it official. Extending the thinking from a […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I recently spent the morning with a group of senior level marketers who normally spend their time thinking about media – the pricing of it, the technologies required […]
