“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, partnerships and attribution initiatives at Quantcast. The Oxford English Dictionary and Google tell us that the word “fraud” has Latin origin. Cheating people through criminal deception […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Noah Jessop, head of data at Liquid. A “wildcatter” is oil slang for someone who drills speculative oil wells, oftentimes in areas not known to be oil fields. This term […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Opie, vice president of data science at Oracle Data Cloud. Digital marketing offers a seemingly limitless number of different measurement metrics to evaluate campaigns. Some are confusing and worthless, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Desaulniers, co-founder and president at Go2mobi. The mobile ad space is in transition. Mobile programmatic is exploding and global spend is at an all-time high. That has created a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Over the past year, we’ve seen news articles document the struggles of the software-as-a-service (SaaS) model in programmatic. It appears that some major industry players […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. There is so much data that can make a person’s every touch point and experience more rewarding. It’s all about personalization. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Microsoft will pay $26.2 billion for LinkedIn, which represents a 50% premium on LinkedIn’s stock price at the time when the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system won’t work for us.” Those who work […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at Parrable. People-based marketing – the ability to reach the right person, at the right time, on the right device – has been a practice […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Brucculeri, director and CEO at Snaps. If you’ve been reading some of the tech trades lately, you would be forgiven for believing that the bots have finally taken over […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A few years ago, a pair of researchers from Google and Microsoft named Randall Lewis and Justin Rao circulated a depressing paper called […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at Thunder. Rich media came onto the scene with great fanfare and promise. Moving, interactive creative would certainly be more effective and engaging than static banner ads […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. There’s a race in our industry to be “right” about the state of cross-device data science. Instead, we should be the smartest about how we’ve not […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rik van der Kooi, corporate vice president, Microsoft Search Advertising. We are entering a new era of digital transformation, one that will profoundly change how we interact with technology. People […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Maybe you rolled your eyes when you heard that some Instagram users were protesting the platform’s decision to change its algorithm so that it surfaces […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Riordan, director of special operations at TubeMogul. In March 2011, a major earthquake in Japan triggered a tsunami that led to a meltdown at the Fukushima Nuclear Power Plant, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, co-founder and CEO at Apsalar. In the long-running NBC police procedural “Law & Order: SVU,” Detectives Benson and Stabler focused on three things when solving murders: means, motive […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ezra Pierce, CEO at Avocet. The ultimate value of viewability is in understanding causation, not targeting. That’s not hair-splitting. It’s a distinction with consequences that we’re already experiencing. When viewability […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data. As noted […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. Although artificial intelligence (AI) can help advertisers be more compassionate, it isn’t without potential pitfalls. I have previously argued […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. In any case throughout human history where capitalism and markets were suppressed, black markets sprouted and thrived to take their place. North Korea, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Albrecht, managing partner and co-founder at Crossmedia. Media agencies undoubtedly will come under scrutiny after an Association of National Advertisers (ANA) report on rebate practices comes out on Tuesday. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bridget Bidlack, vice president of global product management at Experian Marketing Services. First-party data is one of an organization’s most important marketing assets yet many struggle to activate it effectively. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jamie Hill, CEO at adMarketplace. Over the past few years, there has been a recurring narrative in the ad tech trades: Ad tech is having a midlife crisis. An ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at Manifest Commerce, a division of Rakuten Marketing. If Sun Tzu were to update “The Art of War” to include modern-day digital advertising, he would say, “When […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, chief revenue officer at Trust Metrics. Bad actors in digital media know that media buyers rely so much on numbers that they are often blind to obvious problems. […]
